More Advertising articles

Recent data suggests brands may be spending too much on social. But paid social isn’t performing badly — quite the contrary. The key lies in understanding how and when to use it. 

Among other tools, a private marketplace with The Trade Desk allows brands and agencies to transact directly with the broadcaster’s streaming inventory.

Isba has beta-launched Origin without Barb data and is delivering data that doesn’t meet MRC standard. Why is the industry risking more friction and higher costs?

Leveraging generative AI, a new product, Invibes Fashion Solution, aims to deliver personalised and impactful brand experiences.

If network agencies run their business like supermarkets, their double-digit margins are unsustainably high, writes the editor-in-chief.

Advertising is a powerful tool in helping reframe what we should aspire to. How can brands promote sustainable behaviour even when they’re not promoting sustainable products?

There’s a misconception that planning fewer ads in order to reduce waste will lead to poorer results. But with intelligent modelling, strategic data partnerships and more metrics available, we can make ads more efficient and more effective.

Rokt’s AI tech will serve targeted ads and offers to Sainsbury’s and Argos customers.

Tracking the spread and evolution of memes can provide a fast-track way to identify emerging trends and cultural shifts. Memes can also be a gateway to gaining insights into niche communities and subcultures.

New research highlighted how the LGBTQIA+ community feel about OOH ads and recommended action points for brands.