More Advertising articles

Journalism isn’t as important to huge swathes of the population as some of us think it is. Arguing that its future simply sits with expecting readers to pay doesn’t stack up to real-world scrutiny.

Richard Kirk and Simon Carr shared ideas about how media planning will evolve in the future.

Consumer tolerance of ads varies by age, channel, content genre and even whether it is viewed with others.

Gracenote found that there are now more than 500,000 pieces of content across the five major SVOD platforms.

Analysis: Spotify charged more to its increasingly sticky premium users, having announced large lay-offs that have reduced costs this year.

Advertising: Who Cares? aims to make advertising and its ecosystem better. But what can we practically do to design a better future? Here are some immediate focuses. 

Low media quality can be synonymous with chaotic, inappropriate or MFA content that results in poor user experience and a low-value investment. But pDOOH could be the antidote.

The Disney EMEA sales chief on the evolving CTV landscape, diving into the world of programmatic and building relationships in a close-knit industry.

The media we create for ourselves is the best tool we have to combat noise and disinformation.

Being channel-agnostic has become key as marketers increasingly look to targeting, measurement and efficiency improvements via data. What does this mean for creativity?