More Advertising articles

With attention splintered, the TV ad is no longer the main course in a brand’s Christmas campaign. We need a more evolved approach that embraces today’s media consumption habits.

The TV marketing body has hired Wavemaker UK’s strategy head to be its first chief strategy officer.

Brands must reach consumers with their products and services at every possible stage of the buying process, driven by stronger collaboration, an increasing focus on first-party data and evolving regulations.

EssenceMediacom, Wavemaker UK, Mindshare UK, UM London and OMD UK were among the agencies honoured at Newsworks’ annual awards celebrating brilliant multiplatform advertising in news brands.

The news brand has launched plans to make its entire organisation certified in carbon literacy.

ITV carries immense cultural power that makes a sell-off far from straightforward, writes the editor.

It’s time for digital publishers to grab the opportunity that accessibility brings to boost audiences and revenues.

Serial agency founder and digital media pioneer Pete Robins talks to editor-in-chief Omar Oakes about why he believes there’s never been a better time to plan media.

Appointment follows deals with Disney+ and YouTube, and three recent hires in the department.

Progress in online audience measurement means putting humans at the heart of media and working through a deep understanding of real people. Not IDs, devices, users or accounts.