More Advertising articles

How a legend from antiquity could change the narrative and help safeguard the financial future of the established media sectors.

These principles represent a major opportunity for advertisers to build a more responsible and trustworthy media environment for everyone, writes the co-founder of Conscious Advertising Network.

One of The Media Leader’s inaugural Future 100 manifestos — to improve working conditions for neurodivergent people in media and advertising — has been developed into an industry initiative.

The amount of activity in the measurement space confirms that this is what advertisers are most interested in.

Parts of the ad industry are in rude health; but the particular issues agencies face is a key challenge for anyone who wants our industry to do better.

The most valuable thing we can offer is a neutral, informative space amongst the noise, writes Snap’s UK creative strategy chief.

In the second of a three-part series on social identity and the media, The Kite Factory’s insights chief breaks down the key drivers behind why publishing increasingly provocative content can be irresistible. 

Other digital channels often see data stuck in a one-way system. This is not the case with streaming, writes Freewheel’s head of Demand Sales UK & Intl.

Media agencies are already making buying decisions based on video impression data that falls below the Barb benchmark, writes VMO2’s former head of media.

Mansfield leaves amid broader turnover at the consumer goods giant. Her consultancy, Barcarolle, already has its first client.