Consumers value companies that demonstrate concern for societal and environmental issues. For brands, this could mean stronger consumer loyalty and trust, as well as higher returns and share price.
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Media is now funded by divergent groups of big and small advertisers. There’s no going back, but we need to build an industry where all are united by making their advertising work harder and being sensitive to how they do it.
Uncertainty about the autumn Budget has hindered total marketing budgets, but main media budgets were buoyed by increased investment in video.
We all need to take responsibility for the longer-term effect of where we spend our media money, writes the CEO of Electric Glue.
Starcom’s Vanessa Jarrad won the battle of the Future 100 manifestos at The Future of Media London after her “Empowering Voices” pitch took won the live audience vote.
The lawsuit, filed in August, led to the dissolution of the Global Alliance for Responsible Media. Critics say Unilever’s settlement is akin to kowtowing to a bully.
Amid a rapidly changing search and AI landscape, here are four strategies that marketers should adopt to ensure they’re ready for this new frontier.
Omar Oakes, founding editor of The Media Leader, is leaving the title to pursue freelance and consulting roles.
The audience measurement company has hired the former Ebiquity insight chief as UK solutions director.
Bauer Media will help combat “shockingly common” issues associated with social media, the company’s ad chief has pledged in a blistering attack on online tech.