Advertisers have a golden opportunity to ride on the coat-tails of beloved shows, captivating audiences while they are light-hearted, relaxed and open to branded messaging.
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| Maria Iu
Watch: David Rasmusson also discussed challenges for cross-media measurement and what the Nordics TV market looks like.
| Abi Ward
Size isn’t the only opportunity. Building good relationships with media owners means jointly understanding what success looks like and ensures client, agency and media owner can unlock mutual growth.
| Maria Iu
The media owner will install 1,000 screens and introduce new creative and motion capabilities.
Advertisers have a challenge on their hands when Gen Z are struggling with the concept of truth and represent a wide range of worldviews as they face up to close-to-home concerns.
Advertising is an increasingly important business discipline that is gaining a political dimension. This could lead to new and different decisions in where adspend goes.
In a rapidly growing segment, media owners need to form key alliances, retailers should act like media owners and advertisers require strong governance.
The constant ghosting, in various guises, speaks poorly to the trust, integrity and “values” that this industry supposedly embraces.
| Maria Iu
Alonuko, Flake Bake, Flora & Curl and Nylah’s Naturals will receive business mentoring and TV airtime.