More Advertising articles

A question is sent the user’s device that can provide information on awareness, consideration and more.

Women’s sports, challenger agencies, AI developments, video fragmentation… 2025 has much in store for industry leaders.

Advertisers need to “lean in” more to the cross-measurement project, according to the trade body’s director-general.

As Isba turns 125 this year, it will step up efforts in its mission to create a transparent, responsible and accountable advertising environment.

A focus on transparency, indies versus holdcos, predators circling legacy brands… 2025 will see some big wins for those who make the right bets and fight the good fight.

Spend in OOH is growing strongly as the sector sells a compelling story to advertisers.

For my last column as editor-in-chief, I’d like to sign off with a celebration of those that best demonstrated The Media Leader’s values of disruption, inclusion, courage and excellence this year.

The Henley Centre’s influential Media Futures 1999 analysed how the internet would impact businesses and consumers. Its authors look at how it helps us go about looking at the future of AI now.

It’s a big question. But The Media Leader went there. Here’s what some of our industry’s luminaries have to say…

First-party data is still marginal in the programmatic ecosystem due to four key perceived problems. But the real problem is the industry’s addiction to ID.