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Nick Manning has decided to write to Santa this year for the first time. Will he get his wishes?

GroupM’s This Year Next Year forecast predicts strong continued ad growth, led by retail media and streaming TV. But much of the growth is being funnelled to just five Big Tech companies.

GroupM’s president of global business intelligence breaks down the latest This Year Next Year report and why it presents optimism about digital-driven global adspend growth despite uncertain economic conditions.

UK traditional ad revenue will grow more modestly, but overall market growth of 11.2% will put it behind just the US and France.

Curated environments allow publishers to monetise their first-party data more directly, while the buying process is simplified without putting consumers’ privacy at risk.

In a frank speech to an audience of media researchers, Bullis warned that attribution is bad and ‘getting worse’, brands should experiment more and the UK industry risks being ‘overly proud’ of audience panels.

Smith will remain connected to the organisation as he will become chair of Origin.

Deal covers UK and US, as well as Australia, Brazil, Canada, Italy and Mexico.

As more people move to CTV, AI-enabled tech can help advertisers protect media quality, reduce waste and maximise their investments while overcoming some of CTV’s challenges.

The Kite Factory created an immersive experience of the zoo’s penguin enclosure to stand out in the busy summer period.