Emirates airline is running a new multi-format outdoor campaign at Birmingham International Airport for the next twelve months, promoting the airline’s services from the city to destinations in Africa, Australia, China, the Far East and Dubai.
More Advertising articles
scotsman.com/jobs today launches a £2 million advertising campaign to increase its audience reach in the Scottish market.
In May there was a plethora of research about online adspend and online video, with eMarketer forecasting 11% growth in US online advertising spending.
Doreen Dignan has been promoted within Group M to head of research and evaluation at M4C.
Ofcom has criticised broadcasters including Channel 4 and ESPN for “continuing failure to comply with the requirements” that restrict how many adverts can be shown per hour.
The new coalition Conservative/Liberal Democrat government is to freeze its £540 million annual advertising budget.
Online research firm eMarketer says that Google’s internet TV service will allow advertisers to gain a far more targeted audience and much bigger reach.
New figures from the Radio Advertising Bureau reveal that the commercial radio sector has grown its share of the display advertising market for the first time in 5 years.
Rob Atkinson, managing director at Clear Channel Outdoor UK, explains how the flexibility of outdoor advertising can achieve huge stand-out in the public space.
Our latest Media Playground Thought Leadership article, by Grapeshot CEO John Snyder, explains how technology can consign a 19th century observation to history
