John Snyder, CEO at Grapeshot, explains why “contextual targeting delivers results”…
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Online advertising may finally “be entering a golden age”, according to new figures from Morgan Stanley analyst Mary Meeker.
Magna Global’s latest global television advertising forecast predicts 6.4% growth in constant currency terms during 2010, to $150.7 billion dollars worldwide.
Hamish Pringle is set to stand down from his role as director general of the Institute of Practitioners in Advertising (IPA) after 10 years.
Julian Reiter, managing director of Positive Thinking, says it has been ‘truly refreshing’ to see creative World Cup campaigns in “contrast to the somewhat blasé (perhaps even arrogant) assumption by some sponsors that consumers will automatically respond to their ‘official’ status, which has been, in true football vernacular, an obvious own goal”…
Raymond Snoddy explains why the last World Cup saw the England football team and advertising industry “not so much missing penalties more like missing open goals” – although he predicts that “the beer makers and the car boys are definitely in this time and with the help of the final of Britain’s Got Talent as well as the World Cup, ITV could take nearly £100 million in June”…
According to new figures from Magna, global online advertising will rise by 12.4% in constant currency terms during 2010, to $61 billion dollars.
GroupM has revised its 2010 adspend forecast up from zero growth in December to +4%.
New figures from the Interactive Advertising Bureau Europe reveal that online advertising growth hit 4.5% last year, significantly less than the 20% growth recorded in 2008.
Chris Whitson, head of the IPA’s DM Group, warns now is not the time for complacency – DM practitioners must ensure they spread the word to the client community…