WPP’s 2010 results are announced this morning – strong full year results, up 5.3% were boosted by an impressive uplift in the last quarter, led by a recovery in the United States market. The company paints a positive outlook for 2011, when it forecasts operating margins to rise 0.5 points to 13.7 percent.
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ITV1’s This Morning has made history today – it is the first British programme to feature product placement following a £100,000 deal with Nescafé to promote a coffee machine.
… Regression analysis can help answer this question and more.This whitepaper written by the team at Adalyser explores regression analysis and applies it to a real world advertising scenario.Click here to download the ‘How spend on TV Advertising drives web visits using Regression Analysis‘ whitepaper.
Ofcom has unveiled the product placement logo, which must broadcast at the start and end of shows that have been paid to include products.
In response to Tess Alp’s comment – The potential for TV + mobile is something to celebrate not an excuse to carp – Simon Andrews, founder of the full service mobile agency addictive!, uses Robert Heath’s work to support his original point.
Marketing and media have to change and consumer engagement has to become the focus for judging campaign success, according to a new white paper by Martin Hayward, Patrick Barwise and Alan Mitchell.
In response to Claire Myerscough’s recent article, Brian Jacobs, director at BJ&A, says the way forward is to sell audiences online, but there needs to be a degree of commonality in the way in which those audiences are defined.
Facebook has launched a new user generated ad option, which allows marketers to use messages from their ‘likes’ community to push visible promotions.
Tom Jenen, EMEA commercial director at AdMeld, explains why real-time bidding will be big news in 2011: “It promises better performance for online advertisers, greater efficiency for agencies and improved returns for publishers”…
eMarketer expects Twitter to make $150 million in ad revenue this year, the vast majority of which will come from the US.