Sir Martin Sorrell told BBC Radio 4’s Today programme that he will recommend moving WPP’s HQ back to the UK.
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Kathryn Jefferies, head of media at Equi=Media, says as TV ad targeting rises, the challenge for the TV industry will be to use the data they have to target consumers as effectively as online, and as seamlessly.
WPP shares have fallen c10% over the last month, reflecting concerns over global macro risks, commodity cost inflation and the potential fallout from the Middle East and Japan, according to BofAML.
Mobile adspend during 2010 was worth £83 million. Spending on mobile internet advertising grew by 116% (on a like for like basis) when compared with 2009, according to the latest IAB and PwC Mobile adspend report.
Joining the first past the post rush, Channel 4 has announced a product placement deal with high street fashion retailer New Look.
NMG Product Placement evaluates the first product placement on British TV – with Dolce Gusto gaining £56,160 of exposure on This Morning, while Lea & Perrins wins £21,600 for no payment to ITV…
Agencies are keen to increase spending on newer digital formats, while advertisers want to stick to time-tested tactics, according to a report from Econsultancy and SAS.
Havas, the owner of the Euro RSCG Worldwide advertising agency and the MPG brand, has reported 2010 profit of 110 million euros, missing analyst estimates.
In response to YouGov’s ‘Product Placement underwhelms’ article, John Barnard, chairman NMG Product Placement at Pinewood Studios, says many of the respondent’s comments about noticing product placement all the time are based on seeing brands, not product placements.
Do agencies really hold the key to better and more systems around process and trading? They seem to, judging by the tone of conversation and comment at MediaTel Group’s latest breakfast event – ‘Would more investment in media systems make us all more profitable?’.