Raymond Snoddy reports back from this week’s Future of Broadcasting conference, where Ed Richards showed that Ofcom is getting on with business, despite David Cameron’s disdain for quangos.
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Lindsey Clay, marketing director, Thinkbox, on the relationship between advertising creativity and business success.
Ofcom has today outlined new rules for product placement on TV that could come into force by the end of the year.
Sir Martin Sorrell remains positive that there will be an advertising recovery, saying there is no sign of a “double dip” recession.
A new forecast from GroupM predicts that global media spend will grow 3.5% this year, to $452 billion.
Online research firm eMarketer predicts that UK internet advertising will reach £3.79 billion this year.
GfK has teamed up with Kantar and nurago to launch its Media Efficiency Panel (MEP) in the UK.
The IPA and Thinkbox have published a new study highlighting the direct correlation between strong advertising creativity and business success.
Magna Global’s latest worldwide advertising forecast predicts that ad revenues will grow 4.2% to $377 billion in 2010, upgraded from its previous forecast of 2.4%.
The global entertainment and media market will grow 5% annually to 2014, up from $1.3 trillion in 2009 to $1.7 trillion, according to PricewaterhouseCoopers’ Global Entertainment & Media Outlook 2010 – 2014.