US online video spending is predicted to account for 4.3% of total online ad spending and 1.6% of television ad spending this year, according to eMarketer.
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A MediaTel Newsline reader – name and company withheld – comments on Greg Grimmer’s ‘The editor’s decision is final’ article, which was published on Tuesday.
There will be close to 6 billion mobile subscribers worldwide by the end of 2013, up from 3.9 billion by the end of 2008, according to a new forecast from Portio Research.
Josh Jacobs, Yahoo! VP of ad platform strategy, says that advertisers are returning to the internet.
Anna Cremin, head of research and consumer insight, Pearl & Dean, on how independent cinemas can offer advertisers reach to more engaged audiences.
IPC’s women’s weekly Look is advertising in cinemas for the first time.The title’s debut cinema campaign, targeting its core audience of 15-34 year old women, launches this week before movies The Ugly Truth and Nine.The ads were created by Grey London and bought through Mediacom.Fleur Castell, head of marketing for Digital Cinema Marketing, the cinema… Continue reading Look launches cinema ad campaign
Microsoft is selling its interactive advertising agency, Razorfish, to Publicis Groupe in a cash and shares deal worth $530 million (£317 million).Razorfish will continue to operate under its brand name and will become part of VivaKi, the new Publicis Groupe entity created in June 2008.Razorfish’s management team, led by CEO Bob Lord, will remain unchanged.Maurice… Continue reading Publicis Groupe buys Microsoft’s Razorfish
Clear Channel Outdoor has set up a new outdoor advertising package aimed at the back to school market.
Julia Hutchison, COO of the Association of Publishing Agencies (APA), looks at the worldwide success of customer publishing…The UK customer publishing market is booming, with a current value of £904 million, set to rise to over a billion pounds in the UK by 2012. Showing strength, even in tough economic times, the industry has grown… Continue reading Customer publishing on an international scale
comScore has been appointed as as the independent provider of centralised site content vetting on behalf of the Internet Advertising Sales Houses (IASH) – the official sales house council of the IAB in the UK.The site vetting initiative requires the classification of more than 12,000 sites by degrees of suitability for hosting display advertising, giving… Continue reading IASH appoints comScore as 3rd party for site content vetting