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New data from the IPA reveals that Google’s pay-per-click costs have risen as click-through rates have decreased.The data comes from the IPA’s Search Group, whose agencies have provided brand data on Google’s cost-per-clicks (CPC) and click-through rates (CTR) for the first time.The anonymised and aggregated data also highlights the impact of Google’s change on trademark… Continue reading IPA: Google’s pay-per-click costs have risen as click-through rates decrease

The IPA has expressed disappointment at the Competition Commission’s ruling to block Project Kangaroo, the joint VoD venture between BBC Worldwide, ITV and Channel 4.The Commission’s final report, which was published yesterday, concluded that Kangaroo would be “too much of a threat to competition” in the current developing video-on-demand market (see Competition Commission “stops” Kangaroo).“After… Continue reading IPA “disappointed” by Kangaroo ruling

Advertiser body ISBA is producing a new guide to give clients a better understanding of how to work with digital agencies.ISBA has worked with two leading digital agencies, Dare and i-level, to produce the 50-page guide for its members.Launched next Monday at a special seminar for more than 100 advertisers, it will look into the… Continue reading ISBA launches guide to working with digital agencies

The Competition Commission has blocked the launch of Project Kangaroo – the joint video-on-demand service from BBC Worldwide, ITV and Channel 4.In December, the Commission published a provisional report to say that the proposed service would “restrict competition” in the UK, claiming that the venture would be “likely to result in a substantial lessening of… Continue reading Competition Commission “stops” Kangaroo

A new survey by the Advertising Standards Authority (ASA) has found that over 99% of ads for video games comply with its rules.The survey, conducted in response to concerns raised by Dr Tanya Byron in her report Safer Children in a Digital World, looked at 241 ads for video games, with just one considered in… Continue reading ASA finds video game advertising plays by the rules

GMG Radio has appointed Jay Crawford and Steve Collins as brand programme directors of its Smooth and Real Radio networks.Crawford, currently programme director of GMG Radio in Scotland, takes charge of Real Radio, while Collins, programme director of Smooth Radio in the north-west, will oversee the Smooth Radio brand across the country.Two more stations will… Continue reading GMG Radio appoints Smooth and Real brand directors

New media owner Lighthouse Advertising has announced the launch of the UK’s first ever hospital poster advertising platform, aimed at targeting over 13.3 million consumers a year.The company, which offers advertising space in the form of six sheet posters, has acquired the exclusive rights to promote poster campaigns on NHS premises in the UK.Lighthouse currently… Continue reading First UK hospital poster sites launch

WPP and Omniture have announced a strategic partnership to provide clients with more-effective insights across digital and traditional media channels.The two companies will collaborate on technology development, on sharing data and information, and in consulting services. The collaboration will focus on providing chief marketing officers and other marketing executives at clients, with greater consumer insights,… Continue reading WPP and Omniture launch partnership to improve marketing ROI

The profit margins within traditional media, including newspapers and television, will never be the same again, according to WPP’s chief executive Sir Martin Sorrell.Speaking at an IAA event yesterday, Sorrell warned that the media industry continues to be “disintermediated” by low-cost business models.“The painful thing for old media is it will never be the same… Continue reading Sorrell: Old media will never be as profitable again

Declan Boyle has been appointed ad director at IPC Innovator – IPC Advertising’s centralised insert and cross platform direct division.Boyle will spearhead a repositioning of Innovator as it offers direct response clients solutions to their database marketing and direct multiplatform needs.Ali Deas, IPC Advertising central sales group ad director, said: “Declan’s wealth of experience in… Continue reading New IPC Innovator ad director