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Octopus CMO on value of in-housing

Octopus CMO on value of in-housing

27 May 2025 | The Media Leader Staff

Watch: Rebecca Dibb-Simkin also discussed why marketing is central to the energy company.

Adapting to shifting media consumption habits — with TikTok, Spotify, Global and BBC
Adapting to shifting media consumption habits — with TikTok, Spotify, Global and BBC
27 May 2025 | Jack Benjamin
Car is the next big ‘untapped’ opportunity in CTV, says TiVo
Car is the next big ‘untapped’ opportunity in CTV, says TiVo
21 May 2025 | The Media Leader Staff
The future of branding: Influence LLMs to protect your share of market
The future of branding: Influence LLMs to protect your share of market
20 May 2025 | Jack Benjamin
Understanding the ‘why’: How NPAW tackles siloes in CTV
Understanding the ‘why’: How NPAW tackles siloes in CTV
19 May 2025 | The Media Leader Staff
Amazon Prime Video says it can help grow total premium video ad market in Australia
Amazon Prime Video says it can help grow total premium video ad market in Australia
15 May 2025 | John Moulding

‘Misaligned expectations’ between brands and influencers hamper creator economy

14 May 2025 | Jack Benjamin

Creators report feeling concerned over creative constraints, unrealistic deadlines and excessive content revisions required by brands. But getting the relationship right can lead to better results as the creator economy professionalises.

How to make data work harder in 2025

13 May 2025 | Jack Benjamin

A panel at last month’s Future of Brands advised that getting more out of your data starts with a change in philosophy in caring about not audience demographics but the behaviours that drive consumers to purchase.

ITV finds incremental reach on YouTube

12 May 2025 | Jack Benjamin

Five months after ITV and YouTube inked a new partnership deal to bring full episodes of ITV programmes to the platform, the broadcaster is seeing incremental audience reach without cannabalisation, and appealing to more FELT brands.

Six takeaways from Dax ID’s first year

07 May 2025 | Jack Benjamin

Dax Audio director Tom Streetley and strategy director Faye Trinquart showed how different digital audio environments and devices impact ad conversions.

The Media Leader events team nominated for five global awards

01 May 2025 | James Longhurst

Nominations at Global Conference Network’s Conference & Events Awards include best team.

Bauer’s Simon Kilby: ‘Radio is the original influencer’

01 May 2025 | Jack Benjamin

During a presentation at The Future of Audio and Entertainment, Bauer Media Advertising’s MD explained the company’s strategy for AudioXi and suggested audio is underinvested relative to its audiences and effectiveness.

Adwanted UK joins growing list of B Corp-certified media brands

01 May 2025 | James Longhurst

The Media Leader parent has gained the certification as part of its efforts to use business as a force for good.

Why 2025 is a ‘transformative moment’ for CTV

30 Apr 2025 | The Media Leader Staff

Watch: LG Ad Solutions’ publisher and platform VP Ryan Afshar also shared his thoughts on the future of the channel.

Origin confirms MRC viewing standards as option for users

30 Apr 2025 | Maria Iu

At The Future of Brands, the cross-media measurement initiative’s planning director explained the reporting options for users.

Why consistency is key for brand success — with Specsavers’ Ian Maybank

28 Apr 2025 | Jack Benjamin

Specsavers’ head of media, connections planning and insights joins Jack Benjamin to discuss how the retail chain has built a strong brand through consistent creative messaging and media investment.

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Ears to the future

27 May 2025

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