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Channel 4, ITV and Sky commercial chiefs ask advertisers to ‘turn down the toxic’

Channel 4, ITV and Sky commercial chiefs ask advertisers to ‘turn down the toxic’

30 Nov 2025 | Jack Benjamin

At last month’s Future of Media London event, Rak Patel, Kelly Williams and Brett Aumuller called for advertisers to reduce their spend on Meta by 30% and reinvest that budget into ‘trusted’ media.

Future of Media London: The AI lowdown
Future of Media London: The AI lowdown
25 Nov 2025 | Ellie Hammonds
Reflections from The Media Leader Awards 2025 winners
Reflections from The Media Leader Awards 2025 winners
19 Nov 2025 | Ellie Hammonds
The strategy behind Publicis Groupe’s landmark year — with Niel Bornman
The strategy behind Publicis Groupe’s landmark year — with Niel Bornman
10 Nov 2025 | Jack Benjamin
Netflix’s ad tier reaches 190m monthly active viewers
Netflix’s ad tier reaches 190m monthly active viewers
05 Nov 2025 | Jack Benjamin
Octave MD reflects on how ‘audio is becoming a bit of a bolt on’ in podcasting
Octave MD reflects on how ‘audio is becoming a bit of a bolt on’ in podcasting
05 Nov 2025 | Ellie Hammonds

The Media Leader Awards 2025: Winners announced

05 Nov 2025 | Ellie Hammonds

The winners include Lisa Walker from Vodafone UK, the co-CEO’s from JCDecaux UK, Havas Media, and giffgaff and MG OMD.

Advertisers keen to equip themselves as AI continues to evolve search

04 Nov 2025 | Ellie Hammonds

At The Future of Media London 2025, Brainlabs highlighted what the future of search looks like today and how AI is rapidly changing this, with the future looking set with AI agents and personalisation.

So what is your f-cking job, media planners?

04 Nov 2025 | Mike Follett

Lumen’s Mike Follett responds to feedback on his provocative comment that planners “do your fucking jobs”, lest they risk replacement by AI tools.

The Future of Media London 2025 – Live

31 Oct 2025 | James Longhurst

Follow along live with the best of the sold out The Future of Media London 2025, 4th-5th November.

Ask the experts: Havas, Wavemaker, Republic of Media and Ozone answer your questions on data and research

31 Oct 2025 | The Media Leader Staff

Following up on questions from this year’s Future of Media Manchester event, strategy leaders answered attendees’ queries about how data and insights can be used to impact media strategies.

How to deliver on boardroom promises — with Boots, Havas, Kinesso and MiQ

06 Oct 2025 | The Media Leader Staff

The Media Leader’s content director James Longhurst hosted a panel on the challenges clients and agencies face throughout the year as they seek to meet and exceed boardroom expectations.

Four of the best but which campaign won the FOM Manchester vote?

03 Oct 2025 | Ellie Hammonds

At Future of Media Manchester’s Media Plan panel, four industry experts presented their favourite campaigns. Which would get the audience’s vote?

How do we develop talent in the north?

30 Sep 2025 | Maria Iu

Three industry leaders pitched their ideas to nurture talent away from London at The Future of Media Manchester.

Ad industry positioned as key sector for driving economic growth

26 Sep 2025 | Ellie Hammonds

The Advertising Association highlighted the important role the ad industry has in driving economic growth and how this intersects with the government’s political promises.

Northern media businesses urged to celebrate their superpower

25 Sep 2025 | Ellie Hammonds

During a Future of Media Manchester panel, senior leaders discussed how geography is irrelevant.

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