For Audio in Focus week, Bauer Media Advertising MD Simon Kilby discusses why the growing consensus on trusted environments may create ample opportunities for audio.
More Adwanted Events articles
Audio has improved at identifying moments of responsiveness, making creative weakness much harder to hide, says Trisonic’s CEO.
Audio may be resilient, but successfully navigating the next phase of its challenges will be crucial for its future, says Radiocentre’s CEO.
From dynamic creative optimisation to content diversification and AI, the year ahead in audio looks set to be a memorable one.
Chief commercial officer of Channel 4, Rak Patel discussed the roll out of Channel 4’s, ITV’s and Sky’s joint ad marketplace.
At The Year Ahead event in London earlier this month, The Media Leader’s content director James Longhurst and senior reporter Jack Benjamin parsed through the key themes of 2025 and open questions for 2026, with input from industry leaders.
Founder of the7stars, Jenny Biggam gives a holistic overview of the agency landscape and how they need to evolve in 2026.
Steve King, ex-CEO of Publicis Media discussed what he believes incoming talent to the industry should be focusing on.
Analysis: The concept of podcast “shows” is continuing to accelerate with the UK’s largest independent podcast producer, Goalhanger reaching 250k subscribers and Netflix announcing its own exclusive video podcast.
A study developed by Podscribe and Oxford Road measures the relative strengths and weaknesses of “pure audio” vs YouTube “simulcast” podcasts finding the latter’s impressions are less valuable and can’t be deemed as fungible despite industry standard.