The global cross-media measurement company’s chief product and technology officer Bruno Furnari spoke about the ‘true cost’ of overlapping reach at Future of Brands.
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Ahead of his session at The Future of Brands 2026, Bruno Furnari, CPTO at AudienceProject, will explore what overlapping reach is costing media budget’s – and how to fix it. The Media Leader talked to him ahead of his session to find out more.