EssenceMediacom’s global chief operating officer Josh Krichefski has been nominated as the IPA’s president-elect.
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The downgrade is driven primarily by slowdowns in growth in China (due to ongoing lockdowns) and the US.
Magna has downgraded its 2023 ad industry growth forecast by 1.5 points, but described impressive performance by traditional media companies in 2022.
In brief: Wavemaker UK will apply GroupM’s carbon calculator and a diversity and inclusion audience planning process as standard on every plan from January.
You’re likely not being held back by lack of creativity or ideas. A lack of innovation is usually down to three types of systematic failure.
But WFA research also revealed a disconnect between agency and client perceptions of major challenges.
In brief: Incubeta has promoted Sally Laycock from UK CEO to EMEA CEO.
Anne Coghlan, Scope3 cofounder and COO, speaks to The Media Leader about what’s next for decarbonising the media industry and what are the biggest misconceptions about sustainability in advertising.
In brief: Havas Media Group has begun feeding attention data into its media-planning tools on a global scale as part of its partnership with Lumen Research.
In brief: Publicis Groupe agency Starcom has poached Lin-Sze Teh from Dentsu agency iProspect.