Watch: Kepler’s Karinna Maldonado discusses why advertising and media agencies need to become more like universities to develop and retain staff.
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In brief: Dentsu agency, Carat, has become Vodafone’s “exclusive media provider” in 15 markets.
Christians don’t just spend money at Christmas. Why would you assume LGBTQ+ people only buy products during Pride month?, asks UM’s strategy chief.
Mindless TV generates conversation and social needs, but what does this kind of viewing mean for attention?
In brief: Dentsu reported group organic growth of 8.2% in the second quarter, or 8.9% excluding Russia, in its latest earnings.
In brief: OMD has won the British Gas media account following a competitive pitch.
Successful planners are those who embrace data and technology to help perform their roles more effectively.
Adland needs to take proactive steps to prepare for demographic change, argues OMG’s Phil Rowley.
Are advertisers realising that agency relationships are more important than they realised, asks the editor.
WPP share price fell more than 7% today despite revenue growth and an upgrade of its full-year guidance.