The7stars has launched Bridge, a proprietary data connection proposition that aims to give advertisers access to a privacy-first marketplace for addressable advertising.
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In brief: Google Pixel and KFC Delivery will sponsor ITV’s FIFA World Cup Qatar 2022 coverage.
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In brief: Dentsu agency, Carat, has become Vodafone’s “exclusive media provider” in 15 markets.
Christians don’t just spend money at Christmas. Why would you assume LGBTQ+ people only buy products during Pride month?, asks UM’s strategy chief.
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In brief: Dentsu reported group organic growth of 8.2% in the second quarter, or 8.9% excluding Russia, in its latest earnings.
In brief: OMD has won the British Gas media account following a competitive pitch.
Successful planners are those who embrace data and technology to help perform their roles more effectively.
Adland needs to take proactive steps to prepare for demographic change, argues OMG’s Phil Rowley.