This industry could solve the Made for Advertising issue overnight. But it requires people and their companies to come together, writes Performics’ head of programmatic.
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Jack Benjamin, Ella Sagar and Omar Oakes unpack the key takeaways from last week’s The Future of Media and The Future of Gaming events in London, and discuss how the Israel-Hamas war has caused trouble for social media companies and the BBC alike.
At The Future of Media event in London, media leaders debated behind closed doors over the key issues facing the industry. The group disagreed over the state of agency-client relationships but found consensus on the importance of measurement.
At the Future of Media conference, a room of Future 100 Club members transformed a media quiz show into a heated debate about the future of diversity and leadership in the media and advertising industry. Here’s what we learned from the discussion.
Vivendi chairman and CEO told delegates at The Future of Media about the importance of media companies thinking global, growth acquisition strategies and the decision to work with Shell.
Marshall McLuhan’s Tetrad model can revolutionise your understanding of media and marketing. Embrace the opportunities, prioritise, revive, and prevent to stay ahead of the game.
The first deadline for the Adwanted Media Research Awards 2024 submission is this Friday (13 October) at 5pm.
The latest WFA and MediaSense report which found that while traditional holding groups still “have their role to play,” a “new breed of agile, specialist, tech-focussed agencies can also add measurable value to a more centralised media model.”
More ads in more places could hurt user experiences and advertiser outcomes, new research has found.
Strategist Simon Carr thinks big and looks at how brands might deliver experiences that transcend the ordinary.