Deborah Gbadamosi, EMEA CEO for global diversity media network Brand Advance, warns that advertisers and their agencies still need “a lot of education” to understand the concept of integration and inclusive planning.
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Strategy Leaders: Retailers, it’s time to connect with your customers, become more personal, embrace sustainability, and infuse creativity into your brand, writes Havas Media UK’s head of strategy.
Omnicom Media Group has begun measuring media owners on their environmental, social and governance practices so its advertiser clients can better understand the ESG impact of their adspend decisions.
With their podcast media agency Telling Media Acast execs Georgie Holt and Christiana Brenton want to close the performance and education gap in podcast advertising in the UK and Europe.
The Responsible Marketing Agency’s founder Hannah Mirza has appointed a trio of key lieutenants to her new ethically-minded agency, including her ex-MediaCom partner Liam Brennan.
Saturation and economic factors are limiting investment and increase competition. TV buyers must consider additional audience research and varied channel mixes, writes VCCP Media’s AV director.
This highly technical and advanced method of measurement may be perceived as a black box, but it delivers a higher magnitude of benefits than the cost of doing the analysis, writes Wavemaker’s modelling solutions partner.
Shares in S4 Capital dropped by 22% this morning after founder Sir Martin Sorrell issued a profit warning amid weakened demand from tech clients.
Rock bands consisting of media industry professionals are being asked to take part in a new charitable event this September called Media Rocks.
Older audiences are often an overlooked growth segment, and we can no longer assume that they’ll simply overhear our advertising because of the way media ages up, writes Wavemaker’s strategy chief.