The IPA’s latest ‘Signals in the Noise’ event heard how there is a danger of data overload and overcomplication.
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Attention measurement, weathering the cost-of-living crisis, and increasing closeness between planners and creatives were highlighted as key to driving effectiveness at The Future of Brands.
The agency network expects that 2023 will be “a flat year for advertising” and predicts global adspend to grow by $23bn in 2023 to reach $729.9bn.
At a time when most big companies are still run by men, it is more critical than ever that we do whatever is necessary to hold on to talented women in media, warns the The Village’s co-founder.
Nationwide’s head of media will be leaving the company after more than 15 years.
A new study from MediaSense found that media agency staff overwhelmingly believe the current pitch process is excessively exhaustive and time consuming.
Lea Karam, senior behavioural consultant & scientist at behavioural planning and media buying agency TotalMedia, urged marketers at The Future of Brands to consider the possibilities of AI-driven technologies beyond popular tools like ChatGPT.
In brief: Indie media agency Bountiful Cow has appointed Alex Sayliss as planning partner in a newly created role for the agency.
Advertising Week Europe took over the Picturehouse Central cinema complex in London’s Piccadilly for three days of industry insights last week. The Media Leader’s Mike Fletcher was on the ground, tuned in to the panel discussions around three key areas – Artificial Intelligence, Data, and Connected TV.
In brief: Paramount Pictures has used Ocean Outdoor’s DeepScreen® 3D technique to promote new action film Transformers: Rise of the Beasts.