Havas Media Group partnered with the IAE to offer their Certified Ethical Advertising Executive course to staff and clients globally at no cost.
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The role of advertising in Twitter’s future is wholly entwined with how seriously its new owner takes content moderation.
Focus on your long-term value equation over short-term price cuts, or you risk eroding loyalty and inflicting lasting damage.
Putting spend into minority-owned channels that are leading and credible is a trick that too many brands have missed for too long.
Kia UK has signed a deal to exclusively own the cinema advertising “gold spot” across Digital Cinema Media’s independent cinema estate.
Reprise has appointed PHD’s head of ecommerce Heather Dawson as the IPG performance marketing agency builds a global commerce offering.
The partnership and integration is meant to enable advertisers to activate first-party data in a “privacy-centric” way.
Catherine Wignall has been named as UK chief transformation and integration officer, succeeding Lisa Humphreys who will become chief operating officer for GroupM EMEA.
We’re finding that online inventory that doesn’t get looked at at all tends to cost the same as the inventory which does get looked at.
Halifax’s sponsorship of The Sunday Times’ Best Places to Live Guide aimed to celebrate local areas around the UK with digital outdoor.