Analysis: A year after Covid-19 lockdown restrictions lifted across most of the world’s major economies, the major media and ad agency networks are beginning to show markedly differing rates of growth.
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Mark Read, CEO of the world’s largest advertising company WPP, told The Media Leader he would not be where he is in his career without the influence of Jeremy Bullmore.
Karen Stacey, CEO of Digital Cinema Media (DCM), Zenith UK, and Ozone each took home two awards at the Media Leader Awards, while Jeremy Bullmore was awarded posthumously.
The World Federation of Advertisers has published a third update to its Global Media Charter, identifying “serious, complex, and intractable issues which will require collaboration and input from all corners of the industry.”
In brief: The Advertising Association’s Media Business Course (MBC) will return in summer 2023 to the Grand Hotel Brighton.
The spring survey seeks to measure how digital agencies and specialists perceive the various media owners they work with.
We must be careful to define exactly what we mean not just by measurement, but cross-media and cross-platform in our search for “the Holy Grail” for advertisers.
Gal-dem closing its doors should be a cause for great concern for the media industry’s present and future, writes UM UK’s managing partner.
In brief: WPP has acquired global sonic branding agency amp.
Main media marketing recorded its strongest expansion in spending in over a year, even as advertisers worry over how the cost-of-living crisis will impact bottom lines.