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WPP agency recruited Initiative exec to lead media for cosmetics giant L’Oréal as relationship expands.

Analyst Ian Whittaker and Ipsos UK CEO Kelly Beaver shared their 2024 outlook, from interest rates to elections.

We need to bring back the generalist to properly serve clients as AI streamlines previously labour-intensive processes, argues VCCP Media’s joint chief strategy officer.

The founder of Pintarget has opened a consultancy focusing on growth strategies for startups and scale-ups.

Analysis: The Converged solution is Havas Media’s answer to one of online advertising’s key challenges in recent years as network media agencies

Rankin Creative CEO Richard Pinder considers what 2024 will bring to the media landscape and the mood of the investment community.

EssenceMediacom’s strategy chief reveals new research into media channel signalling strength.

Omar Oakes, Ella Sagar, and Jack Benjamin catch up on news that broke over the holiday and share their predictions for 2024.

MediaSense’s Ryan Kangisser on how media agencies and advertisers can better work together.

Fake out-of-home comes in many forms and out-of-home can embrace some of them to add a string to its bow, argues Kinetic Worldwide’s chief client officer Nicole Lonsdale.