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We know brands should continue to invest in a downturn. But what if your brand doesn’t have the resources to compete in a share of voice battle over the long-term, asks Bountiful Cow’s strategy chief.

WPP’s media investment group has announced the creation of a client coalition with the goal of accelerating the decarbonization of the world’s media supply chain.

Strategy Leaders: TV audience reach can be maximised with a blended video mix, but the more ‘pipes’ we add, the harder frequency is to manage.

Media owners and agencies must put rivalries aside to share best practice and establish a common measurement to reduce carbon on media plans, a panel at Ad Net Zero’s Global Summit has warned.

In brief: Gururaj joins after spending the last five years as global client lead at Mindshare.

Dentsu will introduce new carbon optimisation and planning functionality for all of its global teams in 2023.

Seedtag and Nielsen’s ‘Building Consumers’ Connections Through Contextual’ report does a disservice to the existing literature, argues MediaCom UK’s head of planning.

In brief: PHD Worldwide has appointed its first EMEA CEO and chief client officer.

In brief: Reprise, the IPG Mediabrands performance media agency, has launched a Leeds-based apprenticeship programme.

Cycling seems to be all the rage among media execs and ad buyers, particularly over the last five years. What explains this two-wheeled trend?