Research suggests that the majority of planners think so. But a publication set to be released by the Advertising Association’s Credos think tank suggests otherwise…
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Advertisers need to be realistic and focus on the tools that can increase the efficiency of their advertising today.
The media investment group has partnered with Internews to support the re-investment of media budgets in credible news publishers.
In brief: It is the first time Pinterest has partnered with a UK agency network in this way.
The share of women and non-White employees and C-suite leaders increased across the IPA’s member agencies in 2022.
In brief: Independent media agency the7stars has won the UK media planning and buying account for People’s Postcode Lottery.
In brief: HSBC UK will sponsor Channel 4’s coverage of Formula 1 from March to November.
WPP’s revenue growth was comparable to organic growth figures for Omnicom Group and IPG as holding companies performed well despite broader economic woes.
If we really want to get tasked with solving problems rather than delivering prescribed outputs, then we need to get much, much better at diagnosing problems. But how, asks Havas Media’s strategy head.
The Media Leader understands there is no plan to replace the UK CEO position.