More Agencies articles

Cycling seems to be all the rage among media execs and ad buyers, particularly over the last five years. What explains this two-wheeled trend?

In brief: Tom Darlington has been promoted from global group strategy director to head of insight for PHD Global Business.

Effectiveness data collected quickly during a crisis can soon become obsolete when the markets are volatile to change.

The Media Plan: Business-to-business internet service provider Vorboss has rejected traditional media strategy to drive awareness in a small hard-to-reach audience and low interest category.

In brief: WPP has joined other advertising agency groups in raising its revenue forecasts for 2022 with nearly 4% organic growth posted between July and September.

In brief: Ebiquity has expanded Nick Pugh’s MD role to combine his existing UK & Ireland remit with Continental Europe.

By providing more flexible-working solutions, the media and advertising sector could avoid an otherwise inevitable rush of skilled women leaving our industry forever.

In brief: Media agency Eidgensi has launched globally to “bridge the gap” between web 2.0 and 3.0 with its advertising and media buying services. 

In brief: Interpublic Group has recorded 5.6% organic growth in Q3 2022.

In his first regular monthly column for The Media Leader, Omnicom’s Phil Rowley argues why there is more to predictions than being right.