More ads in more places could hurt user experiences and advertiser outcomes, new research has found.
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Hearts & Science’s UK MD shares her experience of dyslexia and offers advice on how to move beyond its perceptions.
Brainlabs’ global CEO Daniel Gilbert reveals how he looks to utilise the company’s recent private equity investment, and speaks to how executive chairman Stephen Allan has helped transform the company into a worthy holdco competitor.
Scope3’s Anne Coghlan and The Responsible Marketing Agency’s Hannah Mirza criticised Havas for winning the Shell account and discussed the ethics of working to advertise for clients that are contributing to the climate crisis.
Creative media has taken a back seat because creative effectiveness doesn’t properly consider how the message is delivered.
Scope3’s Anne Coghlan and The Responsible Marketing Agency’s Hannah Mirza join Ella Sagar to unpack the state of the media industry’s sustainability efforts, and the ethics of advertising for fossil fuel companies.
The new Taskforce will meet quarterly and is co-chaired by representatives from Google and VCCP.
Despite 92% of Gen X going on social media every day, just 5% of brand spend on influencer campaigns is targeted at the cohort, according to media agency Wavemaker’s findings.