Editor Omar Oakes and reporters Jack Benjamin and Ella Sagar look ahead to next week’s Future of Media conference in London, and discuss some of the biggest stories from around the industry.
Showing 681-2,384 of 2,384
More Agencies articles
Hearts & Science’s UK MD shares her experience of dyslexia and offers advice on how to move beyond its perceptions.
Brainlabs’ global CEO Daniel Gilbert reveals how he looks to utilise the company’s recent private equity investment, and speaks to how executive chairman Stephen Allan has helped transform the company into a worthy holdco competitor.
Scope3’s Anne Coghlan and The Responsible Marketing Agency’s Hannah Mirza criticised Havas for winning the Shell account and discussed the ethics of working to advertise for clients that are contributing to the climate crisis.
Creative media has taken a back seat because creative effectiveness doesn’t properly consider how the message is delivered.
Scope3’s Anne Coghlan and The Responsible Marketing Agency’s Hannah Mirza join Ella Sagar to unpack the state of the media industry’s sustainability efforts, and the ethics of advertising for fossil fuel companies.
The new Taskforce will meet quarterly and is co-chaired by representatives from Google and VCCP.
Despite 92% of Gen X going on social media every day, just 5% of brand spend on influencer campaigns is targeted at the cohort, according to media agency Wavemaker’s findings.
The uproar over Havas winning the Shell account is hypocritical. If we’re all so perfect, why are any of us in an industry that promotes consumption and waste?
Sir Martin Sorrell has implored advertisers and marketers to “pick your geographical battles” as they look toward future-proofing their strategies.