More Agencies articles

2023 looks set to the be the year of social media adspend, a global report by a major media buyer has suggested, in what has otherwise been a tough market.

Twitter is too small to have such a big mouth calling the shots, writes the editor.

Agencies including OMD UK, EssenceMediacom, Spark Foundry and Zenith UK were honoured at Newsworks’ annual awards, celebrating the very best in multi-platform newsbrand advertising

Reach or targeting? Choice or Sustainability? Strategist Simon Carr explores some of the paradoxes affecting media and marketing, and offers strategic resolutions.

Brainlabs, the digital-first media agency, has named Agnieszka Kosik as CEO of its Poland operations as part of the company’s global expansion plans.

Media talking about ‘creative’ is too narrow in ambition. It’s creativity that will become the most priceless commodity in our industry.

The Media Plan: We explore the strategy behind the People’s Postcode Lottery’s new campaign that features a collaboration from rival broadcasters ITV, Channel Four and Sky.

Broadcast video-on-demand services are not adding “any material viewing time” to advertisers’ media plans if it already includes linear TV and YouTube, consumer behaviour analysts have warned.

Media & entertainment is a major category for out-of-home, so will it be affected by film and TV delays?

We must all consider how we conduct ourselves around our colleagues; whether or not the Santa hats are on and the mistletoe is out.