The Media Leader asked agency leaders how they have helped brands approach media during the festive period differently if they cannot compete with major retailers and supermarkets pound-for-pound.
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Advertisers are forecast to spend 4.8% more than last year’s record £9bn during Q4 2023, according to new AA/WARC data.
Partner content: In another year of exceptional work from across the advertising industry, the Newsworks Awards 2023 attracted stellar entries from agencies including Carat UK, EssenceMediacom, Hearts & Science, the7stars, iProspect, OMD UK and Spark Foundry.
Media leaders are in danger of perpetuating inequality and eroding employee trust with heavy-handed statements on which desk is best.
There’s a big difference between being relevant to people and personalizing your communication, writes SocialChain’s group strategy director.
If greenwashing in media and advertising is such a major concern, it doesn’t seem to be working very well, writes the editor.
ACI has the potential to be a game-changer in AI by revolutionising the way brands serve their customers.
We must focus on people, partnering wisely, and let our communication goals guide our channel choice.
Jack Benjamin is joined by Omar Oakes and Nicola Kemp to discuss hybrid working pressures and why TV advertising has suffered this summer.
Rob Pierre, the founder of Jellyfish, is stepping down months after completing the digital marketing agency’s sale to Brandtech Group.