The latest WFA and MediaSense report which found that while traditional holding groups still “have their role to play,” a “new breed of agile, specialist, tech-focussed agencies can also add measurable value to a more centralised media model.”
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More ads in more places could hurt user experiences and advertiser outcomes, new research has found.
Strategist Simon Carr thinks big and looks at how brands might deliver experiences that transcend the ordinary.
Editor Omar Oakes and reporters Jack Benjamin and Ella Sagar look ahead to next week’s Future of Media conference in London, and discuss some of the biggest stories from around the industry.
Hearts & Science’s UK MD shares her experience of dyslexia and offers advice on how to move beyond its perceptions.
Brainlabs’ global CEO Daniel Gilbert reveals how he looks to utilise the company’s recent private equity investment, and speaks to how executive chairman Stephen Allan has helped transform the company into a worthy holdco competitor.
Scope3’s Anne Coghlan and The Responsible Marketing Agency’s Hannah Mirza criticised Havas for winning the Shell account and discussed the ethics of working to advertise for clients that are contributing to the climate crisis.
Creative media has taken a back seat because creative effectiveness doesn’t properly consider how the message is delivered.
Scope3’s Anne Coghlan and The Responsible Marketing Agency’s Hannah Mirza join Ella Sagar to unpack the state of the media industry’s sustainability efforts, and the ethics of advertising for fossil fuel companies.
The new Taskforce will meet quarterly and is co-chaired by representatives from Google and VCCP.