Brands must make customer identity core to their media strategy. Here’s how.

Major global holdcos highlighted macroeconomic uncertainty and generally presented soft guidance updates following a tumultuous Q1.

Retention of Unilever business propelled WPP shop to top of the ranking, COMvergence analysis showed.

The Media Leader asked some of the UK’s top strategic minds to share their thoughts.

The retailer turned to social media humour to boost awareness of its repairs offering.

Connected TV is an ideal channel to bring branding and performance marketing together as brands shift adspend into streaming platforms.

The genealogy website capitalised on the historical remembrance through an ad campaign and partnerships that highlighted its role in preserving the past.

TV is considered the most representative, while radio showed the strongest improvement, a new study found.

Elliott Clayton, managing director, international sales, at Epsilon, joins Omar Oakes to discuss how the data-led marketing business has fared since being acquired by Publicis Groupe five years ago and what’s next.

Zoopla will show house price data on Worst House on the Street for the first time.