Connected TV is an ideal channel to bring branding and performance marketing together as brands shift adspend into streaming platforms.

The genealogy website capitalised on the historical remembrance through an ad campaign and partnerships that highlighted its role in preserving the past.

TV is considered the most representative, while radio showed the strongest improvement, a new study found.

Elliott Clayton, managing director, international sales, at Epsilon, joins Omar Oakes to discuss how the data-led marketing business has fared since being acquired by Publicis Groupe five years ago and what’s next.

Zoopla will show house price data on Worst House on the Street for the first time. 

The holding group has upgraded its full-year guidance following strong H1 and Q2 results.

Spark Foundry’s Marcos Angelides shares his thoughts about the opportunities of generative AI in commerce, from scaling content to the role of product recommendation to the implications for media planning, with Publicis Commerce partners Justine Kroll and Stuart Johnston.

A hat trick of media owners and another trio of agencies feature prominently among the media and advertising companies shortlisted for this year’s Media Leader Awards.

Media agency Starcom’s chief strategy officer Dan Plant is joined by Bloomberg Media’s Duncan Chater and Omar Oakes to delve into how video and original programming have redefined the boundaries of brand engagement and audience resonance. (Partner content)

An OOH campaign was created by Samsung and Starcom in partnership with TfL to launch the Galaxy S24.