The board features the likes of Google, Meta, WPP, TikTok and Mail Metro Media and signals a push to address digital measurement challenges.
30 Jan 2026 | Russell Pedrick
AI-accelerated, people-powered are just two of the tactics required by audio brands looking to reach the final of this summer’s FIFA World Cup, says Octave’s MD.
29 Jan 2026 | Ellie Hammonds
Analysis: The concept of podcast “shows” is continuing to accelerate with the UK’s largest independent podcast producer, Goalhanger reaching 250k subscribers and Netflix announcing its own exclusive video podcast.
A study developed by Podscribe and Oxford Road measures the relative strengths and weaknesses of “pure audio” vs YouTube “simulcast” podcasts finding the latter’s impressions are less valuable and can’t be deemed as fungible despite industry standard.
Spotify woos video podcasters with greater autonomy and lower entry threshold to its Partner Program
The updates include expanded eligibility for the program, the ability to update host-read sponsorships and access to new API distribution partners.
The Media Leader’s parent company Adwanted Group today announced the appointment of Nigel Clarkson as managing director, Adwanted UK.
Welcome to the Brief, The Media Leader’s round-up of media news.
The deal will give Octave greater audience targeting capabilities and access to more than six million mobile gaming users.
Senior leaders from around the industry predict 2026 will be a year of community, trust, sport and, according to one analyst, reckoning.
As we kick off 2026, we asked members of The Media Leader’s Future 100 Club to share their aspirations for the year ahead. From sustainability and trust to talent and collaboration, here’s what the industry’s rising stars are hoping for in 2026.
AI is cutting costs, speeding up production, refining targeting and making it easier for advertisers to optimise their programmatic audio campaigns. So why aren’t more brands embracing this ad format?