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Six takeaways from Dax ID’s first year

Six takeaways from Dax ID’s first year

07 May 2025 | Jack Benjamin

Dax Audio director Tom Streetley and strategy director Faye Trinquart showed how different digital audio environments and devices impact ad conversions.

Spotify to add podcasts to Sax ‘later this quarter’
Spotify to add podcasts to Sax ‘later this quarter’
02 May 2025 | Jack Benjamin
Pod-racing: Listening numbers and ad revenue grow for podcasts
Pod-racing: Listening numbers and ad revenue grow for podcasts
02 May 2025 | James Longhurst
Bauer’s Simon Kilby: ‘Radio is the original influencer’
Bauer’s Simon Kilby: ‘Radio is the original influencer’
01 May 2025 | Jack Benjamin
Global to roll out immersive tunnel wrap on Elizabeth Line
Global to roll out immersive tunnel wrap on Elizabeth Line
30 Apr 2025 | Maria Iu
UK adspend up by double digits in 2024
UK adspend up by double digits in 2024
30 Apr 2025 | Maria Iu

Video puts new spotlight on podcasts

25 Apr 2025 | Jon Lafayette

As more podcasts move into the video space, the personal relationship between podcasters and their audiences could make podcast advertising more effective than other channels.

LHF uncertainty continues as UK media industry urges government to exclude brands from ban

23 Apr 2025 | Jack Benjamin

The ASA and CAP are aiming to deliver updated guidance by mid-May, but uncertainty over the scope of the ban is weighing on advertisers, agencies, and media owners.

Media budgets on a decline amid tariff uncertainty

17 Apr 2025 | Jack Benjamin

The latest IPA Bellwether Report, conducted before Donald’s Trump’s “liberation day”, already showed a fall in business confidence amid macroeconomic uncertainty.

How Spotify is ‘removing friction’ to pursue the long tail

16 Apr 2025 | Jack Benjamin

UK and Northern Europe sales chief Ed Couchman on how the Spotify Ad Exchange, generative-AI creative tools and an improved measurement offering are part of a strategy to make advertising with the streaming giant frictionless.

The role of podcasts in Donald Trump’s victory cannot be overlooked

16 Apr 2025 | Raymond Snoddy

Judging by the numbers from Trump’s podcast interviews, there is a risk that politicians could increasingly bypass the tough accountability in broadcast interviews in favour of softball sessions with sympathetic podcasters.

Ofcom provisionally blocks BBC Radio 2 spin-off

10 Apr 2025 | Maria Iu

In its provisional conclusions, the regulator has given the green light to three new DAB+ stations.

Russell Pedrick named MD of Octave

03 Apr 2025 | Jack Benjamin

The appointment comes as Octave transitions towards sole ownership after News Broadcasting acquired Bauer Media’s stake in the digital audio marketplace in June.

Sax solo: Spotify launches own ad exchange

02 Apr 2025 | Maria Iu

The streaming platform is also rolling out updates to Ads Manager alongside gen-AI ads.

Bauer completes Clear Channel Europe-North acquisition

01 Apr 2025 | Maria Iu

The business has been renamed Bauer Media Outdoor.

Time to shed some light on the audio opportunity

31 Mar 2025 | Matt Payton

Although podcasts and streaming are a significant part of the audio offer, there has been little analysis on their true scale and the benefits for advertisers. Let’s change that.

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30 Apr 2025

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