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Adapting to shifting media consumption habits — with TikTok, Spotify, Global and BBC

Adapting to shifting media consumption habits — with TikTok, Spotify, Global and BBC

27 May 2025 | Jack Benjamin

Leaders from TikTok, Spotify, Global and BBC Studios discuss how they are adapting to rapidly shifting media consumption habits and what it means for their business models.

The verdict is in: True crime pays
The verdict is in: True crime pays
23 May 2025 | Mike Wooller
Channel 4 to launch video programming on Spotify
Channel 4 to launch video programming on Spotify
20 May 2025 | Jack Benjamin
Rajar Q1 2025: Heart grows lead among commercial breakfast pack
Rajar Q1 2025: Heart grows lead among commercial breakfast pack
15 May 2025 | The Media Leader Staff
Rajar Q1 2025: Commercial audience share expands, led by Global
Rajar Q1 2025: Commercial audience share expands, led by Global
15 May 2025 | The Media Leader Staff
Rajar Q1 2025: Digital listening rebounds, driven by smart speaker growth
Rajar Q1 2025: Digital listening rebounds, driven by smart speaker growth
15 May 2025 | The Media Leader Staff

Rajar Q1 2025: Top takeaways

15 May 2025 | Jack Benjamin

The latest Rajar figures indicated strength in smart speaker listening, growth at Global and an expansion in listening share for commercial radio against the BBC.

The UK risks damaging its soft power at a dangerous time

14 May 2025 | Raymond Snoddy

Apart from being a bulwark against fake news and lies, the BBC World Service is a valuable arm of British culture and influence around the world. Cutting funding will bring irreparable damage. 

Six takeaways from Dax ID’s first year

07 May 2025 | Jack Benjamin

Dax Audio director Tom Streetley and strategy director Faye Trinquart showed how different digital audio environments and devices impact ad conversions.

Spotify to add podcasts to Sax ‘later this quarter’

02 May 2025 | Jack Benjamin

The platform’s generative-AI ads tools will also be coming to the UK in Q2.

Pod-racing: Listening numbers and ad revenue grow for podcasts

02 May 2025 | James Longhurst

A new white paper highlights the rise in podcasts as well as the opportunities in new formats and advertising.

Bauer’s Simon Kilby: ‘Radio is the original influencer’

01 May 2025 | Jack Benjamin

During a presentation at The Future of Audio and Entertainment, Bauer Media Advertising’s MD explained the company’s strategy for AudioXi and suggested audio is underinvested relative to its audiences and effectiveness.

Global to roll out immersive tunnel wrap on Elizabeth Line

30 Apr 2025 | Maria Iu

The company announced a range of new formats alongside a planning and measurement tool at an event on Wednesday.

UK adspend up by double digits in 2024

30 Apr 2025 | Maria Iu

Online formats accounted for £4 in every £5 spent on advertising, while the VOD sub-category has been expanded to include SVOD, AVOD and FAST, according to the latest AA/Warc Expenditure Report.

Video puts new spotlight on podcasts

25 Apr 2025 | Jon Lafayette

As more podcasts move into the video space, the personal relationship between podcasters and their audiences could make podcast advertising more effective than other channels.

LHF uncertainty continues as UK media industry urges government to exclude brands from ban

23 Apr 2025 | Jack Benjamin

The ASA and CAP are aiming to deliver updated guidance by mid-May, but uncertainty over the scope of the ban is weighing on advertisers, agencies, and media owners.

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Ears to the future

27 May 2025

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