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How will advertisers answer the call of programmatic audio?

How will advertisers answer the call of programmatic audio?

24 Dec 2025 | Lukas Schneider

AI is cutting costs, speeding up production, refining targeting and making it easier for advertisers to optimise their programmatic audio campaigns. So why aren’t more brands embracing this ad format?

The Brief – Friday 19 December – TikTok reached a deal in US, Open AI launches an App Directory, Trump’s social platform $6bn merger
The Brief – Friday 19 December – TikTok reached a deal in US, Open AI launches an App Directory, Trump’s social platform $6bn merger
19 Dec 2025 | Ellie Hammonds
2025 in OOH: Strength is starting to shine through
2025 in OOH: Strength is starting to shine through
19 Dec 2025 | Ellie Hammonds
2025 in audio: Audio’s ROI moment and the vodcast boom
2025 in audio: Audio’s ROI moment and the vodcast boom
18 Dec 2025 | Ellie Hammonds
The brief – Wednesday 17 December – Trump sues BBC for $10bn, WPP considers Pinterest trends, public rejects Labours AI plans and more
The brief – Wednesday 17 December – Trump sues BBC for $10bn, WPP considers Pinterest trends, public rejects Labours AI plans and more
17 Dec 2025 | Ellie Hammonds
Ad funding for BBC services would be ‘bad for everyone’, Radiocentre says in response to Charter Review
Ad funding for BBC services would be ‘bad for everyone’, Radiocentre says in response to Charter Review
16 Dec 2025 | Ellie Hammonds

LHF restrictions round-up: How each media channel is impacted

15 Dec 2025 | Ellie Hammonds

As the end of Q4 approaches this piece serves as a reminder of how Less Healthy Food restrictions (LHF) have impacted each of the channels.

The Brief – Thursday 11 December – ITVX surpassed annual streams record, social media use, audio partnerships and more

11 Dec 2025 | Ellie Hammonds

Welcome to the Brief for Thursday 11 December, The Media Leader’s round-up of media news.

Adelicious and Audioboom: How ‘good synergies’ led to an ‘incredibly straightforward’ merger

05 Dec 2025 | Ellie Hammonds

Audioboom acquired Adelicious in July, and as part of the deal, Craig Eastwood became the new VP international. The Media Leader sits down with him to see how it’s going.

JICRIT managing director stepping down

05 Dec 2025 | Oliver Plume

JICRIT, the owner of J-ET’s managing director Robin Angell is stepping down next year after nearly two decades at the company, and Chontal Angus will be taking the reins.

The Brief – Wednesday 3 December – Apple’s Head of AI steps down, a win for journalists at Politico, Warner Bros. Discovery sale nears close and more

03 Dec 2025 | Ellie Hammonds

The brief – The Media Leader’s daily round-up of media news.

Acast launches premium audio and video offering on YouTube

02 Dec 2025 | Ellie Hammonds

Acast and Little Dot Studios have joined forces to enable creators to unlock new revenue streams and to allow advertisers access to premium, dynamic, targeted video ads on YouTube.

The Brief – Tuesday 2 December – Omnicom axes agencies and jobs, new industry awards, ChatGPT launches shopping tool and more

02 Dec 2025 | Ellie Hammonds

The brief – The Media Leader’s daily round-up of media news.

The Brief – Friday 28 November – OpenAI denies liability, European Parliament on social media access, Stranger Things breaks Netflix and more

28 Nov 2025 | Ellie Hammonds

The Media Leader’s daily round-up of news for Friday 28 November 2025.

Can Spotify Wrapped win back the hype?

25 Nov 2025 | Guy Meyers

Spotify Wrapped has gone from marketing genius to a festive bum note. However, Recurly’s Guy Meyers believes it can bounce back. It just needs to change its tune. 

Podcasting needs its own JIC – Jack Davenport, Goalhanger CEO

25 Nov 2025 | Jack Benjamin

At the PPA’s Independent Publishers Conference, Jack Davenport discussed why a lack of measurement standards is holding back podcast investment, and how Goalhanger has unlocked revenue growth through an embrace of video and social.

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