More Audio Site articles

This industry will be watching closely what the new government’s stance is on talent, AI, sport, social media and the economy. 

The streaming service backed by the BBC, ITV, Channel 4 and Channel 5 needed to focus on three messages: easy to discover, easy to encounter and easy to access.

Omar Oakes and Maria Iu digest the big stories of the week and Les Binet talks to The Media Leader about why he’s created an AI version of himself.

Beyond vague promises of widening access, working constructively with broadcasters and cracking down on online harm, Labour must show us what it will do to support this important sector. 

Reporters Jack Benjamin and Ella Sagar bring you highlights in a special episode from their conversations with senior figures around what the top focus should be for the industry this year.

Head of content Yara Silva told The Media Leader she was focused on getting all audio productions on camera but that the Studio is more than just a ‘pivot to video’ effort.

The face of UK podcast listening is “poised to change” as younger listeners coming into the medium are increasingly diverse, new research has found.

This follows beta testing since last year as the on-demand audio platform provides more targeting and personalisation capabilities for advertisers.

Ads in sports podcasts are more trustworthy and attention-grabbing, research suggests. 

It is listened to for a weekly average of 16.3 hours by UK adults, Rajar Midas data found.