More Audio Site articles

Everything in digital can be measured and this abundance of measurement gives marketers a feeling of control. But we have forgotten the basics of marketing that still apply today.

UK adspend expected to be up 5.9%, compared with 3.9% in October’s Expenditure Report.

After months of tech companies launching or developing AI tools, 2024 will be defined by how they are integrated into the media landscape, argues Ipsos’ sales chief for audience measurement.

The post-Covid economy is flat and stagnant, and yet media budgets are buoyant. This industry may be “winning the argument”, but there lies a danger within, writes the editor-in-chief.

A quarter of music on streaming services did not get played at all in 2023, according to a new report. Do these findings detract from audio advertising as a proposition?

Bates will lead a team of commercial specialists focused on delivering print, digital and event revenues for Bauer’s publishing brands.

Right-wing populist media may not have a scaled audience, but it still has influence. Charlie Makin examines what this means for advertising ahead of a record year for elections in 2024.

Q4 2023 net increase represented 11th consecutive quarter of growth, according to the IPA’s latest update.

Analysis: Amazon, Google and more have announced job cuts so far in 2024, following a series of lay-offs last year across the industry.

We need to bring back the generalist to properly serve clients as AI streamlines previously labour-intensive processes, argues VCCP Media’s joint chief strategy officer.