With consumer attention in short supply amid a complex media landscape, the media and the message need to align better to cut through.
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Women in media, could you possibly share your opinion? But only if you have time, sorry to bother you, no worries if not, thanks so much in advance.
Acast has reported organic net sales growth of 13% in 2023, despite a “weakened economy” affecting global advertising markets.
The Media Leader has compiled predictions for the year from 11 industry leaders at The Year Ahead 2024.
What do senior industry professionals really think of what they heard from the politicians and what will likely happen next?
The publisher plans to launch two entertainment podcast series as part of its commitment to attract new audiences on audio and video platforms.
‘You’ll never win by doing the same thing with less money,’ argues Bountiful Cow CEO as less than a quarter of IPA case studies found to meet “relative advantage” criteria.
Spotify has launched a “censored” campaign in the UK to highlight restrictions Apple has on in-app payments and promotions.
Columnist Nicola Kemp joins host Jack Benjamin, editor-in-chief Omar Oakes and reporter Ella Sagar to unpack results from Big Tech companies, including Meta, Amazon, Google, Spotify and Snap.
Radiocentre said the BBC’s intention to launch four digital spin-off music stations are “an attempt to directly imitate the recent success of commercial stations”.