Both social media companies separately told The Media Leader how their communities are core to the “journey of discovery”.

The CEO of Ad Alliance is “pissed off” by the slowness of joint industry currencies to innovate in his home market as advertisers and their agencies put pressure on them to deliver new metrics for cross-media measurement.

Dominance of women’s sport, humour and the return of spend from big brands were all noted in this year’s submissions in the sport category.

This year’s Media Lions received 1,888 entries, from which 60 Lions were awarded by the jury. Jem Lloyd-Williams, CEO of Mindshare UK and one of the judges, discusses some of the key trends. 

Speaking to Mark Read at Cannes Lions, Elon Musk believes X is evolving its commercial offering with a push to improve ad targeting and giving users content they find useful

Jury president Prerna Mehrotra said the decision was unanimous for its unique and effective use of data and technology.

Meanwhile, no plans to introduce ads to Threads yet, press event at Cannes heard.

All the latest from Cannes Lions with The Media Leader team on the ground.

The Media Leader asked industry experts and Cannes Lions veterans how to make the most of the festival.

The 11 participants will take part in sessions at the festival as well as training opportunities.