it appears the public swapped its reading habits as the pandemic took hold – seeking out hard news, rather than magazine content. However, some titles have thrived during early lockdown.
Measurement body ABC has released its final pre-lockdown figures for newsbrand circulations, covering a reduced reporting period of three weeks (March 2-22) as part of “temporary amends” during the COVID-19 crisis.
After three fairly steady months for newspaper circulation, February’s figures illustrate a more bleak picture of the market. Every title across all markets recorded both month-on-month and year-on-year declines.
The latest cross-platform audience figures for UK newsbrands illustrate a healthy and growing market, as almost all titles record monthly readership growth.
For the third consecutive month, the daily national newspaper market has remained fairly steady – and in January was overall up 0.9% month-on-month.
Private Eye, The Economist and the Week Junior all post healthy results, according to the latest consumer magazine ABC results.
Conde Nast’s Wired fared the best of any title in the men’s lifestyle category in terms of maintaining its circulation, holding steady at 50,000 copies.
2019 was a mixed bag for the home interest titles – and although the majority of the market was down, 15 titles recorded circulation growth.
Freebie Stylist, the flagship title of the Stylist Group, held steady at 403,900, as did Conde Nast’s Vogue (192,200), Tatler (79,100) and Hearst’s Harper’s Bazaar (116,400).
The women’s weeklies market is in terminal decline with all titles recording both period-on-period and year-on-year declines for two consecutive quarters.
