Despite Christmas usually giving the TV listings market a festive boost, only two titles recorded any growth in the final six months of 2019 – while every title was down year-on-year.
Capitalising on a Christmas general election, the daily newspaper circulations held steady in December.
The entire daily market was down just -0.6% and most titles down marginally on October.
PAMCo’s latest cross-platform audience figures for UK magazines unveil a mixed bag of results across the market, while some of the most popular titles continue to grow their audiences.
UK national and regional newsbrands now reach a combined monthly audience of 48 million across print and digital, the latest cross-platform audience figures from PAMCo have revealed.
October was a poor month for newspapers, with circulation down almost entirely across the board.
In the dailies market, the Guardian grew its print circulation 1.7% PoP to 130,500, beaten only by the Financial Times, which grew 3.8% to just over 169,000.
Of the twelve newspapers in the UK’s daily market, only two were able to report any growth in sales figures between July and August 2019, with the Sunday market faring only a little better.
According to the latest cross-platform audience figures for UK magazines (July – June 2019), the period’s top performing magazines are successfully offsetting declines in print with considerable growth in mobile readership.
PAMCo – which shows total brand reach by combining print and digital across different devices – reveals that eight out of the thirteen national titles reported growth in readership period-on-period, with five reporting a decline.