The women’s weekly magazine market took a big hit during the first half of the year, with no title recording an increase in its combined print and digital audience – both over the period and the year.
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July was a strong month for both the Sun and the Sun on Sunday, whilst the FT saw its circulation drop by more than 7,000, according to the latest ABC figures.
The start of the summer has seen most newspaper sales decline, with only a few titles bucking the trend according to the latest ABC circulation results.
Perhaps as a result of the election, May was a reasonably stable month for national newspapers – with a rare sight of (very modest) growth in the Sunday market. Here are Newsline’s key take-outs.
The Daily Mail continues its unrivalled dominance with a combined print, PC and mobile readership of 29 million, with mobile now accounting for a significantly higher proportion of its readership than print and PC.
The latest findings from NRS PADD, which cover the period April 2014 – March 2015, paint a healthy picture for magazines, with mobile and tablet playing an increasingly significant part in magazine readership.
The relentless general election coverage during April appears to have had little impact on national newspaper circulations, according to the latest ABC release, with no titles recording any significant changes.
Reasonable performances from the FT, The Times, Mirror and Sun helped the daily market record 0.2% growth – but the Sunday market takes another tumble.
After a rocky start to the year, February saw further circulation declines in the newspaper market, according to the latest ABC figures.
Continuing its unrivalled dominance, the Daily Mail leads with a combined print and digital readership of almost 23.5 million, with a fairly even split across print, PC and mobile.
