Signalling a tough period for the women’s weekly market, all titles recorded combined print and digital declines between January and June 2016 – with just one seeing a small uplift over the year.
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Although most titles still boast extremely healthy circulations, not one title witnessed any growth – in part, perhaps, due to the absence of Christmas TV viewing.
In a market of declines and only marginal gains, Hearst’s Esquire has recorded a boost in circulation of more than 10% in the first half of 2016.
The impact of voting to leave the EU might have seen share prices fall for some publishers, but newspaper sales certainly received a boost – at least in the short-term.
The Daily Telegraph and the Guardian record small declines, while the rest of the quality daily market maintains its growth for the third consecutive month – plus more from the London and Sunday markets.
A host of solid month on month growth figures should be turning heads, with the Times, i newspaper and the Observer leading the charge.
Something a little unusual happened in the UK’s newspaper market last in March: a bout of month on month increases in circulations.
They say no news is good news, so the majority of national newspapers can probably breathe a sigh of relief as the market remained fairly flat in February.
Magazines are proof that print is still very much in demand, with the latest NRS results for the January – December 2015 period pointing to a loyal, inky-fingered audience.
Just three out of the 13 recorded newspaper brands currently have more readers in print than any other medium – with the decision to close the Independent’s print operations earlier this month looking to be a justifiable move.
