The National Readership Survey has today released its second wave of mobile and tablet estimates of magazine readership, alongside its quarterly print and PC results.
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The National Readership Survey (NRS) has today launched its second set of mobile and tablet estimates of audience readership for the period October 2013 to September 2014, alongside its quarterly print and PADD results.
In line with the increasingly grey weather, the latest ABC figures paint a relatively bland picture for national newspapers over the last month – with few titles recording any major increases or decreases in circulation.
The Financial Times recorded the highest increase in circulation last month, whilst the Sun on Sunday sees another decline despite strong sales.
For the very first time the National Readership Survey is able to show the reach of magazine brands across not only print and PC, but also mobile and tablet.
In an industry first, the NRS is now able to report newsbrand readership figures with the addition of mobile and tablet data to print and PC.
There were few changes for national newspaper titles over the month; however the latest results reveal a continuing decline for print in the long-run.
Only the ‘i’ newspaper managed to record any growth in the daily market, while the Sun on Sunday drops more than 900,000 readers.
The figures reveal a poor performance for overall readership growth across the entire market, with every newsbrand recording negative growth from the last reported period.
The latest ABC regional newspaper results, covering the July – December 2013 period, reveal a relatively stable picture for the top performing groups and titles, with a few notable exceptions.