The latest Consumer ABC results for the July – Dec period show that women’s weekly magazines are continuing to feel the strain, with all circulations down year-on-year and just four up compared with the first half of the year.
More Data Analysis Press articles
No doubt helped by fodder from Brexit and the US Election, Private Eye reported record sales during the July to December period.
Compared with other parts of the magazine market, men’s lifestyle is showing some buoyancy, with the majority of titles remaining fairly stable between July and December.
Although a fair number of titles recorded moderate levels of growth, or showed they were on an even keel, a large proportion also witnessed some disappointing declines in circulation between July and December 2016.
Bauer’s TV Choice remains the king of the couch potatoes’ bible with a circulation of more than 1.2 million.
The inevitable Christmas slowdown saw most newspapers record minor declines or limited growth in December, with a few exceptions.
The Times is continuing its period of growth and is now the only title reporting both period and yearly circulation gains.
Over the last year, the News UK title’s mobile readership has increased tenfold, from 1.6 million to 16.5 million
While mobile continues to play a big part for magazine brands, print was still the most popular way to consume content between October 2015 and September 2016, according to the latest readership figures from PAMCo.
There is something interesting going on at the Times and Metro – but the rest of the market rather struggled last month with most titles recording period-on-period declines.