More Digital articles

Google has abandoned FLOCs for something called Topics. But how is any of this really helpful for commercial media?

The digital media giants’ divergent destinies could become much clearer this week, writes the editor.

Durrani joined Bloomberg as the company’s first commercial editor to work across Europe, Middle East and Africa.

ISBA’s initiative to build a cross-media measurement system, Project Origin, is set to enter its third phase of development.

Half of media agency planners are reportedly expecting to spend more than 50% of their overall digital media campaigns on connected TV (CTV) this year.

Trying to generate short-term impressions and data to create followers is not the right approach for long-form content.

The Programmatic Advisory is dropping the controversial term “programmatic” as it no longer represents its services.

Ex-Channel 4 sales director, Matt Salmon, will join Snap Inc as commercial director for its UK enterprise business. 

Each month until the end of the year, this series by The Kite Factory’s search director will guide you through performance planning and budget optimisation.

Partner Content: As we wave goodbye to the cookie, attention data is gaining more importance, writes Lumen’s MD.