Esports can no longer be ignored by advertisers and there are five important reasons why.
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Editor’s comment: Long before Putin invaded Ukraine, our media was invaded by Russian disinformation and the conflict has no end in sight.
The founders of a new media start-up want to “turn the way people consume Jewish media on its head” with a disruptive Web3 business model.
The not-so-new players occupy a world of greatly enhanced profit from denial of responsibility. Do they even regard advertising as more than a cash cow?
WPP’s media-buying group GroupM has launched GroupM Premium Marketplace, a programmatic advertising marketplace that is supposed to increase transparency and efficiency.
The Open Web is getting smaller, despite what we were told. The smartest advertisers will work out how to use the best parts.
Ocean Outdoor has received “interest and conditional offers” about a potential sale while revenue recovers with a 44% surge.
We will never ‘solve’ attention, or advertising. But we can learn more by acting in the world than by merely observing it.
The Bill’s remit must be narrowed if it is to have a profound, long-lasting impact. Otherwise it risks helping no one.
What connects Jimmy Carr, Joe Rogan, the British Government, Facebook and Netflix?
