More Digital articles

The not-so-new players occupy a world of greatly enhanced profit from denial of responsibility. Do they even regard advertising as more than a cash cow?

WPP’s media-buying group GroupM has launched GroupM Premium Marketplace, a programmatic advertising marketplace that is supposed to increase transparency and efficiency. 

The Open Web is getting smaller, despite what we were told. The smartest advertisers will work out how to use the best parts. 

Ocean Outdoor has received “interest and conditional offers” about a potential sale while revenue recovers with a 44% surge.

We will never ‘solve’ attention, or advertising. But we can learn more by acting in the world than by merely observing it. 

The Bill’s remit must be narrowed if it is to have a profound, long-lasting impact. Otherwise it risks helping no one.

What connects Jimmy Carr, Joe Rogan, the British Government, Facebook and Netflix?

The picture is more complex than people simply swapping live, linear TV for on-demand and streaming services. Both offerings can co-exist.

Innovid, the connected TV ad delivery and measurement company, is buying rival platform TVSquared in a cash and stock deal.

It’s long overdue to bring Netflix and Amazon into line with Ofcom. This may lead to subscription hikes, but it’s literally a price worth paying.