More Digital articles

The picture is more complex than people simply swapping live, linear TV for on-demand and streaming services. Both offerings can co-exist.

Innovid, the connected TV ad delivery and measurement company, is buying rival platform TVSquared in a cash and stock deal.

It’s long overdue to bring Netflix and Amazon into line with Ofcom. This may lead to subscription hikes, but it’s literally a price worth paying.

Week in Media: Amazon’s advertising is growing quicker than Google and Facebook and shows no signs of slowing down soon, writes the editor.

Planning for brand activations in the virtual worlds of the future requires better use cases and a more vivid imagination.

Google has abandoned FLOCs for something called Topics. But how is any of this really helpful for commercial media?

The digital media giants’ divergent destinies could become much clearer this week, writes the editor.

Durrani joined Bloomberg as the company’s first commercial editor to work across Europe, Middle East and Africa.

ISBA’s initiative to build a cross-media measurement system, Project Origin, is set to enter its third phase of development.

Half of media agency planners are reportedly expecting to spend more than 50% of their overall digital media campaigns on connected TV (CTV) this year.