‘The Age of Television’ combines findings from a quantitative survey of 6,000 people in the UK with qualitative analysis of 150 days of TV and video viewing, filmed through camera glasses worn by 30 people.
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It may seem self-evident to those in the creative department, but too often people neglect the importance of their message and their creative, writes Daniel Wilkinson.
Buhlmann will be replaced by Dentsu’s executive chairman Tim Andree, who will maintain both titles. The surprise announcement was made as part of Dentsu’s third quarter results.
UK businesses will spend almost six and a half billion pounds on seasonal advertising during the final quarter of this year, amid tough challenges on the high street.
Stevenson takes over from Jon Priest, who stood down in July to join the main investor board as a non-executive director.
As part of its new brand strategy, the men’s media title will also be launching a refreshed Esquire.com/UK to increase the coverage of luxury, style and culture content.
Weaver will be responsible for unifying the data assets and technology across Publicis Groupe UK.
The Ozone Project, a joint digital ad sales house for publishers, has today announced the appointment of Craig Tuck as managing director for its commercial division, Ozone Audience.
10 questions. 5 word answers. 60 seconds with a MAD//Fest speaker. This week: Sony’s Head of Digital Europe, Seb Bardin.
Senior marketers and analysts working in the TV sector have outlined some of the structural faults that are currently undermining marketing effectiveness and subsequently threatening the strength of brands.