In this week’s podcast, host John Reynolds interviews Katie Vanneck-Smith, publisher of slow news venture Tortoise Media, FT media editor Matthew Garrahan, and David Billings, head of programmatic at Accenture Interactive.
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UK advertising spend has recorded its strongest second quarter and first half since 2014, according to Advertising Association/WARC Expenditure Report data published today. Here, industry bosses weigh in on the findings.
With JCDecaux’s majority backing, JC Conti has built the out-of-home sector the programmatic platform it needs to thrive in the digital age – can he convince rival businesses to join?
The campaign involves creating and distributing reactive ad copy in print and in line with the day’s news agenda across The Sun and The Times.
Ofcom’s block on BBC iPlayer box-sets is a time-consuming distraction that ignores the real threat of Netflix, Amazon and Apple, writes Ray Snoddy.
It’s time to find a new mantra if advertising wants to at least slow its slide into public distrust, writes Jacqui Wallis.
Using behavioural science, William Hanmer-Lloyd explains why ad targeting should be far more focused on context, mood and recognition of our flawed decision making.
The key figures for some social media platforms show costs are up while engagement is down – so why are advertisers choosing to ride it out, asks Dominic Mills. Plus: an estate agent’s wet dream, and annoying headlines.
10 questions. 5 word answers. 60 seconds with a MAD//Fest speaker. This week: Direct Line’s Marketing Director, Mark Evans.
Magic Radio is set to take the entire radio station to Paris where the upcoming film is mainly set, and will be broadcasting live links from the world premiere during Drivetime with Richard Allison.