Ewan Douglas, Agency Principal – Nations and Regions, Channel 4, explains how addressable advertising is helping to shape the broadcaster’s future offering.
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In his new role, Shek will help the organisation meet the challenges of Brexit, as well as work on other key issues including international trade, data and e-privacy.
Kendrick joins from Business Insider, where she was client director for UK and EMEA. Prior to this, she held roles at Mumsnet.com, Amazon UK and Guardian & Observer.
In this week’s podcast, host John Reynolds interviews Katie Vanneck-Smith, publisher of slow news venture Tortoise Media, FT media editor Matthew Garrahan, and David Billings, head of programmatic at Accenture Interactive.
UK advertising spend has recorded its strongest second quarter and first half since 2014, according to Advertising Association/WARC Expenditure Report data published today. Here, industry bosses weigh in on the findings.
With JCDecaux’s majority backing, JC Conti has built the out-of-home sector the programmatic platform it needs to thrive in the digital age – can he convince rival businesses to join?
The campaign involves creating and distributing reactive ad copy in print and in line with the day’s news agenda across The Sun and The Times.
Ofcom’s block on BBC iPlayer box-sets is a time-consuming distraction that ignores the real threat of Netflix, Amazon and Apple, writes Ray Snoddy.
It’s time to find a new mantra if advertising wants to at least slow its slide into public distrust, writes Jacqui Wallis.
Using behavioural science, William Hanmer-Lloyd explains why ad targeting should be far more focused on context, mood and recognition of our flawed decision making.