Since becoming a fully-fledged bank a year ago, Monzo has become the UK’s fastest growing bank with a billion pound valuation. Here, its marketing boss explains the strategy behind the success.
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The winner will have the option of locating its business with Fetch at its Shoreditch HQ and receive a package of managerial support, mentoring and training.
Advertisers, limited by choice in a market dominated by a handful of big players and where data tends to be under lock and key, are looking for workarounds to some of the drawbacks to using social media platforms to deliver ads.
How many high street chains will have to close, or local newspapers be driven to extinction, before anything meaningful is done to make the big tech firms pay fair tax, asks Ray Snoddy.
Exterion Media’s Andrea Marsh expects OOH to grow by embracing video – but it will require forward-thinking agencies and clients to work together…
Advertising has the power to shape business, culture and behaviour – so now it’s even more important to embrace the positive impact of what we do, writes strategist Tara Austin.
The tax will come into effect in April 2020 and is expected to raise over £400m a year, with the tech giants being taxed 2% on the money they make from UK users.
The ease of hiring low-cost freelancers is fuelling the rise of in-housing – but what is this doing to the quality and effectiveness of the work? Plus: Engine breaks down its old model and rebuilds something new.
10 questions. 5 word answers. 60 seconds with a MAD//Fest speaker. Here’s a snapshot of the life of Diageo’s Global Head of Emerging Technology & Innovation, Benni Lickfett.
Rajar’s Q3 report reveals how radio is reaping the benefits of digitisation – here are the key take-outs, with views and analysis from industry experts.
