How many high street chains will have to close, or local newspapers be driven to extinction, before anything meaningful is done to make the big tech firms pay fair tax, asks Ray Snoddy.
Showing 1811-1820 of 8,363
More Digital articles
Exterion Media’s Andrea Marsh expects OOH to grow by embracing video – but it will require forward-thinking agencies and clients to work together…
Advertising has the power to shape business, culture and behaviour – so now it’s even more important to embrace the positive impact of what we do, writes strategist Tara Austin.
The tax will come into effect in April 2020 and is expected to raise over £400m a year, with the tech giants being taxed 2% on the money they make from UK users.
The ease of hiring low-cost freelancers is fuelling the rise of in-housing – but what is this doing to the quality and effectiveness of the work? Plus: Engine breaks down its old model and rebuilds something new.
10 questions. 5 word answers. 60 seconds with a MAD//Fest speaker. Here’s a snapshot of the life of Diageo’s Global Head of Emerging Technology & Innovation, Benni Lickfett.
Rajar’s Q3 report reveals how radio is reaping the benefits of digitisation – here are the key take-outs, with views and analysis from industry experts.
We’ve reached that point whereby, if there’s a fifty-pound note left on the office carpet, it’s easier to just vacuum it up than actually pick it up and stick it in our pocket.
The research shows uplifts in metrics such as brand awareness and brand action when full motion digital OOH was added to social media ad campaigns, which average at an increase of 23%.
The most popular digital-only station remains BBC 6 Music with a weekly reach of 2.52 million listeners, followed by KISSTORY, with a new record reach of 2.16 million listeners – a growth of 18.4% year-on-year.