It’s time to take account of the mood and the moment a person is in at the other end of the ad server, writes Jacqui Wallis.
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The redesign, which was announced by Will Dean, editor of the Guardian Weekly, will have a slight increase in cover price and a greater focus on design and photography.
Next week Videoscape 2018 will explore the growth opportunities that streaming gives producers, rights holders, curators, distributors and aggregators of quality video entertainment in Europe.
From Spotify analysing your musical mood to in-car facial recognition, is emotional targeting of advertising logical – or even ethical? Research the Media’s Richard Marks investigates.
The acquisition will enable Jellyfish to add app store optimisation to its current client offering, and allows the two agencies to combine resources to facilitate their growth.
Adblocking now threatens mobile more than any other channel, so why has the industry collectively stopped talking about it, asks Dominic Mills. Plus: Why Heinz’s new Salad Cream ad should be served with a dollop of euthanasia.
Next, which is cutting TV and print advertising, seems to be confusing the digital transformation of its business with its online marketing strategy.
In this week’s Media and Marketing podcast, host John Reynolds sits down with Vanessa Clifford, CEO, Newsworks; Joe Mayes, media reporter at Bloomberg; and Simon Davis, CEO, Blue449.
For the second consecutive year Netflix leads YouGov’s Millennial Rankings with a score of 77%, followed by Spotify at 73% whilst Primark and Apple share third position at 71%.
Ray Snoddy outlines the winners and losers following Comcast’s epic £30.6bn bid for Sky – and looks ahead to possible future deals.
