CEO Mark Read names Stephan Pretorius as chief technology officer, Lindsay Pattison as chief client officer, while Andrew Scott is confirmed as the permanent COO.
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Brands need to turn social platforms from “a source of inspiration” into an “actual purchase channel” – with fewer than one in ten UK shoppers claiming social media plays a role in buying habits.
Social and creative agency eight&four has hired Lucy Walker as its first audience director.
It’s time to take account of the mood and the moment a person is in at the other end of the ad server, writes Jacqui Wallis.
The redesign, which was announced by Will Dean, editor of the Guardian Weekly, will have a slight increase in cover price and a greater focus on design and photography.
Next week Videoscape 2018 will explore the growth opportunities that streaming gives producers, rights holders, curators, distributors and aggregators of quality video entertainment in Europe.
From Spotify analysing your musical mood to in-car facial recognition, is emotional targeting of advertising logical – or even ethical? Research the Media’s Richard Marks investigates.
The acquisition will enable Jellyfish to add app store optimisation to its current client offering, and allows the two agencies to combine resources to facilitate their growth.
Adblocking now threatens mobile more than any other channel, so why has the industry collectively stopped talking about it, asks Dominic Mills. Plus: Why Heinz’s new Salad Cream ad should be served with a dollop of euthanasia.
Next, which is cutting TV and print advertising, seems to be confusing the digital transformation of its business with its online marketing strategy.