Hot on the heals of one of 2018’s most surprising double deals, Global has today announced a third out-of-home acquisition with a binding offer to buy Exterion Media.
Showing 1841-1850 of 8,369
More Digital articles
Videoscape Europe: As content owners such as Disney bypass Netflix to deliver their own video direct to viewers, smaller players are coming along for the ride.
As Ogilvy delivers on a global simplification strategy, its new UK leadership team has been unveiled today – and includes the agency’s first ever chief customer officer.
The publisher, which owns more than 200 regional titles and had already launched a strategic review of its business, has been struggling with a £220m repayment.
Over the first six months of 2018, adspend on video formats has once again experienced dramatic year-on-year growth – up 40% to a total of £976m according to the latest digital adspend report from the IAB UK and PwC.
It may put some noses out of joint, but it’s time for closer collaboration, writes Bountiful Cow’s Lucy Markham.
The “collapse” of big brand ‘marketing universities’ over the last twenty years has contributed to a “profound” recruitment issue, the CEO of insurance firm Hiscox USA has warned.
Since launching in 2015, Publicis Media’s innovation practice – NextTECHnow (NTN) – has contributed a total of £2.5 million into the UK adtech community by connecting brands to marcomm start-ups.
It’s true that AI is proving itself to be a crucial tool, writes Sacha Berlik – but some things need to change before advertisers set themselves up for success.
The appointments come after Trefor Thomas was hired as chief creative officer in May and Eoin O’Neill promoted to chief technology officer and global head of SEO in April.