Using behavioural science, William Hanmer-Lloyd explains why ad targeting should be far more focused on context, mood and recognition of our flawed decision making.
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The key figures for some social media platforms show costs are up while engagement is down – so why are advertisers choosing to ride it out, asks Dominic Mills. Plus: an estate agent’s wet dream, and annoying headlines.
10 questions. 5 word answers. 60 seconds with a MAD//Fest speaker. This week: Direct Line’s Marketing Director, Mark Evans.
Magic Radio is set to take the entire radio station to Paris where the upcoming film is mainly set, and will be broadcasting live links from the world premiere during Drivetime with Richard Allison.
Since becoming a fully-fledged bank a year ago, Monzo has become the UK’s fastest growing bank with a billion pound valuation. Here, its marketing boss explains the strategy behind the success.
The winner will have the option of locating its business with Fetch at its Shoreditch HQ and receive a package of managerial support, mentoring and training.
Advertisers, limited by choice in a market dominated by a handful of big players and where data tends to be under lock and key, are looking for workarounds to some of the drawbacks to using social media platforms to deliver ads.
How many high street chains will have to close, or local newspapers be driven to extinction, before anything meaningful is done to make the big tech firms pay fair tax, asks Ray Snoddy.
Exterion Media’s Andrea Marsh expects OOH to grow by embracing video – but it will require forward-thinking agencies and clients to work together…
Advertising has the power to shape business, culture and behaviour – so now it’s even more important to embrace the positive impact of what we do, writes strategist Tara Austin.