Mediatel reports back from ITV’s Palooza – where a new ‘scaled-up’ business case was made with plenty of celebrity and glitter.
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The ongoing chaos surrounding Brexit has led to the weakest growth in total marketing budgets since the fourth quarter of 2015, according to the latest IPA Bellwether report.
Kinetic UK’s John Davidson shares his views on what Global’s acquisition of Exterion means for the media industry.
As the online measurement body approaches its tenth birthday, Richard Marks explains how it fits into the currency JICsaw.
Karmarama says the ‘customer’ is dead – too bad its parent company thinks the opposite, writes Dominic Mills. Plus: a bonanza beckons for OOH’s long tail, while the IPA Effectiveness Awards prove that TV still rules.
The programme will be a space designed to allow discussion on current topics such as women’s representation in Westminster and the effect of alcohol in the Houses of Parliament.
In this week’s Media and Marketing podcast, host John Reynolds interviews Jon Sharpe, Europe CEO of newly merged WPP business VMLY&R.
Hot on the heals of one of 2018’s most surprising double deals, Global has today announced a third out-of-home acquisition with a binding offer to buy Exterion Media.
Videoscape Europe: As content owners such as Disney bypass Netflix to deliver their own video direct to viewers, smaller players are coming along for the ride.
As Ogilvy delivers on a global simplification strategy, its new UK leadership team has been unveiled today – and includes the agency’s first ever chief customer officer.