More Digital articles

We’re “one giant step closer” to tackling online ad fraud today as TAG and JICWEBS announce the adoption of an anti-fraud certification programme.

Thanks to a forensic examination by Les Binet and Peter Field, the ad industry now has a good hold on the ideal balance between short-term performance marketing and longer-term brand-building.

Channel 4’s The Circle highlights the value of social media peer approval for brands, writes Wavemaker’s Dom Whitehurst

Mediatel reports back from ITV’s Palooza – where a new ‘scaled-up’ business case was made with plenty of celebrity and glitter.

The ongoing chaos surrounding Brexit has led to the weakest growth in total marketing budgets since the fourth quarter of 2015, according to the latest IPA Bellwether report.

Kinetic UK’s John Davidson shares his views on what Global’s acquisition of Exterion means for the media industry.

As the online measurement body approaches its tenth birthday, Richard Marks explains how it fits into the currency JICsaw.

Karmarama says the ‘customer’ is dead – too bad its parent company thinks the opposite, writes Dominic Mills. Plus: a bonanza beckons for OOH’s long tail, while the IPA Effectiveness Awards prove that TV still rules.

The programme will be a space designed to allow discussion on current topics such as women’s representation in Westminster and the effect of alcohol in the Houses of Parliament.

In this week’s Media and Marketing podcast, host John Reynolds interviews Jon Sharpe, Europe CEO of newly merged WPP business VMLY&R.