From Spotify analysing your musical mood to in-car facial recognition, is emotional targeting of advertising logical – or even ethical? Research the Media’s Richard Marks investigates.
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The acquisition will enable Jellyfish to add app store optimisation to its current client offering, and allows the two agencies to combine resources to facilitate their growth.
Adblocking now threatens mobile more than any other channel, so why has the industry collectively stopped talking about it, asks Dominic Mills. Plus: Why Heinz’s new Salad Cream ad should be served with a dollop of euthanasia.
Next, which is cutting TV and print advertising, seems to be confusing the digital transformation of its business with its online marketing strategy.
In this week’s Media and Marketing podcast, host John Reynolds sits down with Vanessa Clifford, CEO, Newsworks; Joe Mayes, media reporter at Bloomberg; and Simon Davis, CEO, Blue449.
For the second consecutive year Netflix leads YouGov’s Millennial Rankings with a score of 77%, followed by Spotify at 73% whilst Primark and Apple share third position at 71%.
Ray Snoddy outlines the winners and losers following Comcast’s epic £30.6bn bid for Sky – and looks ahead to possible future deals.
Xandr encompasses all existing aspects of AT&T advertising and analytics businesses, including AdWorks, ATT.net and AppNexus.
Approaches that depend on demographic data alone face a tough fight to retain relevance in a programmatic and micro-targeted world, writes Nano Interactive’s Carl White.
Ignore the doom-mongers, writes Ebiquity’s Dr Nick Pugh – here are five reasons why TV is in rude health.