How will Global’s move into out-of-home change the structure of an industry on the point of consolidation, asks Dominic Mills. Plus: Why Forrester’s study of the world of big media agencies is a joke.
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Global, the UK’s largest commercial radio group, has moved into the out-of-home sector with the purchase of Primesight and Outdoor Plus. Here, experts share their views on the surprise deal.
Eve Kemanes and Andreea Nedelcu form the new senior creative team, whilst Paula Hochberg has been hired as senior copywriter and Athina Collaro as senior designer.
Many believe UK broadcasters and their production arms should do business with the the big American tech companies – but it makes it rather tricky for them to bite the hand that feeds, writes Raymond Snoddy.
As long as fees for consultancy far outweigh those for audit, the consulting tail will wag the auditing dog – and pimped audits and subsequent casualties will endure, writes Bob Wootton.
The package will bring together Sky Box Sets, which includes 400 its UK and US series, and the full Netflix service in a single on-demand service.
Publishers face threats on an almost unprecedented level, but emerging tech, collaborative projects and new systems of working suggest the future is bright. With News UK, Oath, The Telegraph, Ozone Project, Ezoic and more.
According to Facebook’s director agencies EMEA, Ben Wood, interfering in the agency-client relationship is “the last thing we want.”
Location data is no longer just about mobile, writes Theo Theodorou – it can also help us understand consumer behaviour.
A crisis of trust and the availability of new tech is leading some advertisers to take more work away from the media agency and do it themselves, warns the head of digital media at The Specialist Works.