More Digital articles

In her new role Lucy Taylor will lead the growth strategy and elevate the VML brand in the UK market.

We are routinely and rightly exercised by the politics of equality – but poor old ageism, so far as the media and communications industries are concerned, gets pushed down the emotional pecking order, writes Raymond Snoddy.

TouchPoints exclusive: When there is doubt about the provenance of trading data sources, brand safety and the detrimental effect fake news has on all media trust, the planner’s job becomes increasingly tough, writes Lynne Robinson

The business moves from All Response Media, with the7stars handling account from August 2018.

Reach, publisher of the Mirror and the Express, is joining the joint digital ad sales house as a founding partner alongside Guardian News & Media, News UK and The Telegraph.

They wield incalculable power, but where’s the accountability? The time for independent verification of algorithms is only around the corner – despite the headaches it will cause, writes Dominic Mills.

Mobile advertising specialist Mapp Media has hired Steve Doyle as non-exec director of the business, it has been announced.

In his new role Simon Rice will ensure that Merkle continues to meet its obligations under the new General Data Protection Regulation (GDPR) law.

As Google considers its own strategy, Netflix and Alibaba both boost their out-of-home advertising credentials with some serious investments. Dominic Mills looks at the strategies behind the deals.

New research suggests that advertisers need to update their targeting methods as Brits increasingly move away from traditional family structures and life stages.