The business moves from All Response Media, with the7stars handling account from August 2018.
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Reach, publisher of the Mirror and the Express, is joining the joint digital ad sales house as a founding partner alongside Guardian News & Media, News UK and The Telegraph.
They wield incalculable power, but where’s the accountability? The time for independent verification of algorithms is only around the corner – despite the headaches it will cause, writes Dominic Mills.
Mobile advertising specialist Mapp Media has hired Steve Doyle as non-exec director of the business, it has been announced.
In his new role Simon Rice will ensure that Merkle continues to meet its obligations under the new General Data Protection Regulation (GDPR) law.
As Google considers its own strategy, Netflix and Alibaba both boost their out-of-home advertising credentials with some serious investments. Dominic Mills looks at the strategies behind the deals.
New research suggests that advertisers need to update their targeting methods as Brits increasingly move away from traditional family structures and life stages.
As Twitter’s executives wring their hands about the meaning of ‘dehumanising speech’ and insist they want to be good citizens, the patience of governments and regulators seems to be running out, writes Raymond Snoddy.
A survey of over 500 decision-making brand marketers found that nearly 4 in 10 marketers have delivered an advert on a harmful or unsafe web page.
In his new role, James Irvine will be responsible for realising the future ambitions of clients and advancing the business’ talent in the areas of creative, data and technology.