In the wake of Mars pulling its advertising from YouTube after another brand safety blunder, analysts have said a new opportunity has arisen for ITV and other broadcasters to take a larger market share of VOD advertising.
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The latest findings from the AA/WARC show that radio has witnessed a huge surge in adspend, rising 12.5%, while radio’s digital ad formats have grown almost 40%. We asked those in the sector what’s behind the strong performance.
Digital radio remains in rude health and now represents half of all radio listening with a narrow 50.2% share, according to the latest Rajar results for the second quarter of 2018.
As Facebook takes a multi-billion dollar kicking, print ad revenue for newsbrands has increased for the first time in seven years. Is this the start of something new, wonders Raymond Snoddy.
Private equity firm Exponent is to acquire Dennis Publishing, the business behind The Week magazine, with proceeds of the sale helping to plant a new woodland.
Unilever’s Keith Weed recognises that advertising impacts society in many ways and so must act responsibly, writes Dominic Mills. He’s a wise choice as president of the Advertising Association.
Bosses from Mindshare, MediaCom, Kinetic, Local Planet and Merkle explain the significance of the latest findings.
UK advertising spend has achieved its 19th consecutive quarter of market growth after experiencing a 5.9% increase year-on-year through Q1 2018, 1.3pp ahead of forecast.
Citing a “challenging outlook” the publisher wrote down the value of its 200-plus regional titles by £150m.
After months of scandals and scrutiny, Facebook’s year just got worse: the social media giant has reported its first drop in European daily active users since 2009.