More Digital articles

Bosses from Mindshare, MediaCom, Kinetic, Local Planet and Merkle explain the significance of the latest findings.

UK advertising spend has achieved its 19th consecutive quarter of market growth after experiencing a 5.9% increase year-on-year through Q1 2018, 1.3pp ahead of forecast.

Citing a “challenging outlook” the publisher wrote down the value of its 200-plus regional titles by £150m.

After months of scandals and scrutiny, Facebook’s year just got worse: the social media giant has reported its first drop in European daily active users since 2009.

EBX, the new digital ad sales partnership between four major European broadcasters, has hired Clear Channel’s Damon Westbury as commercial director.

Justin Sampson looks at how BARB has measured the different ways people have been watching TV this summer.

By placing more weight on business outcomes, marketers can better understand which strategies are genuinely delivering ROI, writes Katherine Munford.

MediaLink’s Michael Kassan works the triangle of CMOs, media owners and agencies like a sorcerer, waving away any idea of conflict of interest with a flick of his wand. How does he do it?

Fox is a self-described “dot com dinosaur”, famed both for co-founding lastminute.com during the UK internet boom of the late 1990s and for becoming the youngest female member of the House of Lords in 2013.

Zenith’s Sam Bueno De Mesquita shares a unique analysis of the Twitter bot purge and what this means for brands – particularly those who work closely with influencers.